Leading Media & Entertainment Brands in Brazil: Q1 2024 Overview

In the ever-evolving landscape of media and entertainment in Brazil, leading brands like WhatsApp, YouTube, and TikTok have consistently demonstrated significant engagement across their platforms. Sensor Tower’s comprehensive data analysis provides unique insights into their cross-platform performance from Q4 2023 to Q1 2024.

WhatsApp: Consistent Growth and Engagement

WhatsApp’s digital presence remains robust, with its website whatsapp.com and the WhatsApp Messenger app.

• Audience Trends: From Q4 2023 to Q1 2024, the monthly true audience surpassed 200M, showing a stable increase. The app dominated with over 140M app-only visitors monthly, while the website attracted around 28M.

• App Engagement: Monthly active users grew steadily, reaching approximately 176M by March 2024, highlighting the app’s critical role in user engagement.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with small investments on TikTok yielding around 51K impressions in January 2024.

YouTube: A Steady Audience Favorite

YouTube continues to captivate audiences through youtube.com and the YouTube app.

• Audience Trends: The monthly true audience remained stable above 200M. The web presence was stronger with over 40M web-only visitors, complemented by over 100M app-only visitors.

• App Engagement: The app maintained a consistent monthly active user base around 160M, reflecting its widespread use.

• Ad Spend & Channels: A noticeable spike in March 2024 with over 86K monthly impressions on Facebook and Instagram, indicating a strategic advertising push.

TikTok: Dynamic Shifts in Engagement

TikTok’s vibrant platform is accessible via tiktok.com and the TikTok app.

• Audience Trends: The monthly true audience fluctuated around 100M, with the app drawing about 66M app-only visitors and the website capturing over 25M.

• App Engagement: Monthly active users hovered near 75M, showcasing a slightly downward trend over the quarter.

• Ad Spend & Channels: Notable ad spend spikes in February 2024 on Facebook and Instagram, generating over 130M monthly impressions, signifying aggressive marketing efforts.

Conclusion

These leading brands have demonstrated remarkable resilience and adaptability in Brazil’s dynamic media and entertainment sector. Sensor Tower’s unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable perspectives on cross-platform user behaviors, crucial for strategic decision-making in today’s competitive landscape.