Leading Brands in Canada's Food & Dining Services: Q1 2024 Insights

In the fast-paced world of food and dining services, digital presence and customer engagement are key components of success. This article explores the performance of three leading brands in Canada for Q1 2024: UberEATS for Customers, DoorDash for Customers, and Tim Hortons. Utilizing data from Sensor Tower's comprehensive suite of tools, we delve into web and app engagement, audience trends, and advertising strategies.

UberEATS for Customers

UberEATS has maintained a substantial presence in the Canadian market, both through its website ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: From Q4 2023 to Q1 2024, the monthly true audience remained stable, hovering around 5.5M to 5.7M. The app-only visitors consistently outnumbered web-only visitors, highlighting a strong preference for mobile engagement.

• App Engagement: Monthly active users on the app remained steady, ranging from 4.5M to 4.7M. This indicates a consistent user base with slight growth towards the end of the quarter.

• Ad Spend & Channels: UberEATS allocated significant resources to advertising, with monthly ad spend fluctuating between $485K and $1.4M. TikTok and YouTube were notable channels, delivering millions of impressions.

DoorDash for Customers

DoorDash’s digital footprint in Canada is bolstered by its website doordash.com and the DoorDash - Food Delivery app.

• Audience Trends: The monthly true audience showed a slight increase, peaking at around 3.9M in January 2024. App-only visitors remained dominant, suggesting a mobile-first user base.

• App Engagement: The app saw an increase in monthly active users, reaching over 3.1M in January 2024. This growth aligns with the overall trend of increasing mobile engagement.

• Ad Spend & Channels: DoorDash's monthly ad spend varied, with a peak of over $1.3M in January. YouTube and Snapchat were key platforms, reflecting strategic targeting of visual content channels.

Tim Hortons

Tim Hortons continues to be a staple in the Canadian market, with robust engagement on its website timhortons.com and the Tim Hortons app.

• Audience Trends: The monthly true audience experienced growth, surpassing 6.1M by March 2024. The app-only audience was particularly strong, underscoring the brand's mobile strategy.

• App Engagement: The app's monthly active users surged, reaching over 5.3M in March, indicating a successful user retention strategy.

• Ad Spend & Channels: Tim Hortons invested heavily in advertising, with monthly spends ranging from $1.2M to $2.4M. Facebook and Instagram were major channels, achieving extensive reach and engagement.

Conclusion

The data from Sensor Tower reveals that UberEATS, DoorDash, and Tim Hortons each have unique strengths in the Canadian market. UberEATS and DoorDash both show strong mobile engagement, while Tim Hortons excels in both web and app interactions. Sensor Tower's unmatched ability to cross-reference web, app, and advertising data provides invaluable insights into these brands' digital strategies, enabling them to optimize their presence across platforms.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings are indispensable tools for understanding cross-platform user behavior.