Leading Brands in Canada's Food Delivery Services: Q1 2024 Overview

In the bustling world of food delivery services in Canada, certain brands have emerged as frontrunners by capturing significant monthly deduplicated audiences across their websites and apps. In this article, we delve into the performance and trends of UberEATS, SkipTheDishes, and DoorDash from Q4 2023 to Q1 2024, using comprehensive data provided by Sensor Tower.

UberEATS for Customers

UberEATS has maintained a robust digital presence, leveraging both its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: The website saw a notable increase in visits, peaking in March 2024 with over 16M visits. The monthly deduplicated audience remained stable above 4.3M throughout the quarter, with a balanced distribution between web and app users.

• App Engagement: Monthly active users of the app hovered around 5.9M, indicating a consistent user base with a slight dip in February.

• Ad Spend & Channels: UberEATS increased its monthly ad spend significantly in March, focusing on platforms like TikTok and YouTube, leading to over 300M impressions.

SkipTheDishes

SkipTheDishes has kept its audience engaged through its website, skipthedishes.com, and the Just Eat Takeaway.com app.

• Audience Trends: The website experienced fluctuating visits, with a peak in March 2024 exceeding 13M visits. The monthly deduplicated audience remained around 3.7M, with a strong web presence.

• App Engagement: The app's monthly active user count was stable, maintaining just above 600K.

• Ad Spend & Channels: Monthly ad spend peaked in March, with Instagram and Facebook as primary channels, generating over 350M impressions.

DoorDash For Customers

DoorDash continues to be a major player with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: The website maintained a steady stream of visits, with a slight increase in February 2024, reaching over 10M visits. The monthly deduplicated audience was stable around 2.8M.

• App Engagement: The app saw a rise in monthly active users, reaching over 3M by March 2024, reflecting a growing mobile user base.

• Ad Spend & Channels: DoorDash's monthly ad spend was substantial in January, with Snapchat and YouTube leading to over 240M impressions.

Conclusion

The food delivery sector in Canada remains highly competitive, with UberEATS, SkipTheDishes, and DoorDash leading the charge. Sensor Tower's comprehensive data, encompassing web, app, and advertising insights, provides invaluable insights into cross-platform user behavior. With tools like Web Insights, App Performance Insights, and Pathmatics, Sensor Tower stands unrivaled in offering a detailed and nuanced understanding of the market dynamics. Decision-makers can leverage these insights to make informed strategic choices, ensuring a competitive edge in the ever-evolving digital landscape.

By aligning with Sensor Tower, brands can access unparalleled insights that drive growth and innovation, keeping them at the forefront of the industry. Explore our offerings to unlock the potential of your digital strategies.