Leading Brands in Canada’s Food Delivery Services: Q1 2024 Analysis

In the competitive landscape of food delivery services in Canada, several brands have emerged as leaders in Q1 2024. This article highlights the performance of UberEATS, DoorDash, and SkipTheDishes, examining their digital presence, audience trends, and advertising strategies.

UberEATS: A Market Leader

UberEATS has maintained a strong presence in the Canadian food delivery market with its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends:

  • Website Visits: From Q4 2023 to Q1 2024, ubereats.com experienced fluctuations, with visits starting at over 21M in October and peaking at approximately 20.5M in March.

  • Monthly True Audience: The monthly true audience remained stable, averaging above 5.4M. The app consistently attracted a larger audience than the web, indicating a preference for mobile usage.

• App Engagement:

  • Monthly active users on the app saw a slight dip in January but rebounded to around 4.7M by March, showcasing strong user retention.

• Ad Spend & Channels:

  • UberEATS' monthly advertising spend varied, with a notable high of over $1.4M in December, primarily through platforms like TikTok and YouTube, generating significant impressions.

DoorDash: A Formidable Competitor

DoorDash remains a formidable competitor with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends:

  • Website Visits: Visits to doordash.com showed a stable trend, with a slight increase in February, reaching around 14.5M.

  • Monthly True Audience: The monthly true audience was robust, averaging over 3.6M, with a majority accessing the service through the app.

• App Engagement:

  • The app's monthly active users peaked at approximately 3.15M in January, indicating strong engagement post-holiday season.

• Ad Spend & Channels:

  • DoorDash's monthly ad spend was highest in January, exceeding $1.3M, with significant investment in YouTube and Snapchat channels.

SkipTheDishes: A Key Player

SkipTheDishes, operating through skipthedishes.com and the Just Eat Takeaway.com app, continues to be a key player.

• Audience Trends:

  • Website Visits: Visits to skipthedishes.com fluctuated, with a notable peak in March at over 12.7M.

  • Monthly True Audience: The monthly true audience averaged around 3.8M, with a larger portion using the app over the web.

• App Engagement:

  • The app's monthly active users remained relatively stable, with a slight decline to about 2.7M in March.

• Ad Spend & Channels:

  • SkipTheDishes increased its monthly ad spend significantly in March, reaching about $1.4M, with Instagram and Facebook being prominent channels.

Conclusion

The Canadian food delivery market is dynamic, with UberEATS, DoorDash, and SkipTheDishes leading the charge. Sensor Tower's comprehensive data provides invaluable insights into these brands' strategies and audience engagement across platforms. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, businesses can gain a competitive edge in understanding user behavior and optimizing their marketing efforts.

Sensor Tower’s consolidated data offers unique advantages for decision-makers, enabling them to make informed strategic decisions in a competitive market.