Leading Media & Entertainment Brands in Canada: Q1 2024 Overview

Introduction

In the ever-evolving landscape of Media & Entertainment, Canada has seen significant activity from some of the world’s leading brands. In Q1 2024, YouTube, Facebook, and TikTok emerged as frontrunners, capturing a substantial monthly audience across their websites and apps. This article delves into the performance and trends of these brands, powered by Sensor Tower's unparalleled data insights.

YouTube

YouTube's digital presence is robust, with both its website, youtube.com, and the YouTube app showing significant engagement.

• Audience Trends: From Q4 2023 to Q1 2024, unique visits to youtube.com hovered around 27M monthly, with a noticeable dip in February followed by recovery in March. The monthly true audience remained stable above 39M throughout the quarter.

• App Engagement: The YouTube app maintained a consistent monthly active user base, around 29M, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly ad spend saw fluctuations, peaking in November at over $1.5K with impressions nearing 570K. Instagram and Snapchat were primary channels, with TikTok also contributing to impressions.

Facebook

Facebook continues to be a dominant force with its website, facebook.com, and the Facebook app.

• Audience Trends: Visits to facebook.com showed a steady increase, reaching approximately 12M unique monthly visits by March. Monthly true audience figures were stable at around 21M.

• App Engagement: The Facebook app saw steady monthly active users, hovering near 19M, reflecting consistent user interest.

• Ad Spend & Channels: Monthly ad spend was substantial, peaking at over $780K in October with impressions exceeding 245M. Snapchat and TikTok were key channels for ad impressions.

TikTok

TikTok's presence is marked by its websites, douyin.com and tiktok.com, along with the TikTok app.

• Audience Trends: Visits to tiktok.com remained strong, with unique visits around 7M monthly. The monthly true audience was stable, exceeding 14M.

• App Engagement: The TikTok app saw slight fluctuations in active users, averaging around 8.9M monthly.

• Ad Spend & Channels: TikTok's monthly ad spend showcased a dramatic increase in March, reaching over $50K with impressions skyrocketing to over 16M. Facebook was a significant channel for these impressions.

Conclusion

The data highlights the dynamic nature of the Media & Entertainment sector in Canada. YouTube, Facebook, and TikTok have demonstrated robust digital strategies, maintaining strong monthly audience engagement across web and app platforms. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled insights into these trends, allowing brands to strategically navigate the digital ecosystem. By leveraging these insights, decision-makers can optimize their strategies and achieve significant market impact.