Leading Travel Booking Brands in Canada: Q1 2024 Performance Review

In the competitive landscape of travel booking services in Canada, brands like Expedia, TripAdvisor, and Booking.com have emerged as leaders. This article delves into their performance from Q4 2023 to Q1 2024, highlighting their audience engagement across websites and applications. Thanks to Sensor Tower's comprehensive data offerings, we can analyze these brands' digital presence and advertising strategies.

Expedia

Expedia's digital footprint in Canada is noteworthy, with a strong presence both on its website, expedia.com, and its mobile application, Expedia: Hotels, Flights, Cars.

• Audience Trends: Expedia's website saw a significant increase in visits, peaking in January 2024 with over 57M visits and maintaining above 47M visits in February and March. The monthly deduplicated audience consistently remained over 5M throughout Q1 2024.

• App Engagement: The app's monthly active users increased steadily, reaching approximately 1.6M by March 2024, reflecting a growing preference for mobile bookings.

• Ad Spend & Channels: Expedia's monthly advertising spend saw a peak in January 2024 at approximately $1.7M, with significant impressions across platforms like Facebook and Instagram, each delivering over 100M impressions monthly.

TripAdvisor

TripAdvisor maintains a robust presence with its website, tripadvisor.com, and the app Tripadvisor: Plan & Book Trips.

• Audience Trends: The website experienced a stable increase in unique visits, reaching nearly 2.8M in March 2024. The monthly deduplicated audience grew steadily, nearing 2.7M by the end of Q1.

• App Engagement: The app's monthly active users demonstrated stability, fluctuating around 130K, indicating a consistent user base.

• Ad Spend & Channels: TripAdvisor's monthly ad spend was modest, with a peak spend of around $24K in March 2024, primarily on Facebook, which accounted for the majority of impressions.

Booking.com

Booking.com is a prominent player with its website, booking.com, and app Booking.com: Hotels & Travel.

• Audience Trends: The website saw a notable increase in activity, with visits climbing to over 36M in March 2024, and a monthly deduplicated audience reaching approximately 3.2M.

• App Engagement: The app's monthly active users rose to over 1M by March 2024, showcasing its strong mobile presence.

• Ad Spend & Channels: Booking.com increased its monthly ad spend significantly in March 2024, totaling around $757K, with prominent channels like YouTube and Instagram delivering high impressions.

Conclusion

The travel booking sector in Canada remains dynamic, with Expedia, TripAdvisor, and Booking.com leading the charge. Sensor Tower's unparalleled data insights highlight the importance of cross-platform strategies and mobile engagement for these brands. As the industry evolves, these insights will be crucial for understanding consumer behavior and optimizing digital strategies.

For a deeper dive into web and app analytics, consider exploring Sensor Tower's Web Insights, App Performance Insights, and Pathmatics for advertising data.