Leading Auto Brands in Germany: Q1 2024 Performance Insights

Introduction

In the dynamic automotive market of Germany, brands such as ADAC e.V., mobile.de GmbH, and AutoScout24 GmbH have emerged as leaders in Q1 2024. Leveraging Sensor Tower's comprehensive data offerings, we explore the trends and performance of these brands across their websites and apps, focusing on audience engagement, app activity, and advertising strategies.

ADAC e.V. (Allgemeinen Deutschen Automobil-Club)

ADAC e.V. maintains a strong digital presence with its website adac.de and the ADAC Drive: Tanken Laden Route app.

• Audience Trends: The website experienced a notable increase in visits, peaking in March 2024 at approximately 94M visits. Unique visitors also rose, exceeding 16M. The monthly deduplicated audience reached over 16M in March, showcasing a robust web presence.

• App Engagement: The app's monthly active user base remained stable, hovering around 170K by March 2024, reflecting steady mobile engagement.

• Ad Spend & Channels: ADAC's monthly ad spend fluctuated, with a significant spend of around $169K in March 2024, primarily through Facebook and Instagram, delivering substantial impressions.

mobile.de GmbH

mobile.de is a key player with its website mobile.de and the mobile.de - car market app.

• Audience Trends: The website maintained a high volume of visits, with March seeing over 205M visits. Unique visits also peaked at over 10M. The monthly deduplicated audience grew to nearly 14.6M, indicating a strong online presence.

• App Engagement: The app witnessed an increase in monthly active users, reaching over 1M by March 2024, suggesting solid mobile engagement.

• Ad Spend & Channels: A significant monthly ad spend spike occurred in March, surpassing $500K, with a focus on Facebook and Instagram channels, generating extensive impressions.

AutoScout24 GmbH

AutoScout24's digital footprint includes autoscout24.de and the AutoScout24: Buy & sell cars app.

• Audience Trends: The website saw a substantial rise in visits, with March 2024 reaching over 67M. Unique visits remained stable, surpassing 4.9M. The monthly deduplicated audience was consistent at around 6.8M.

• App Engagement: The app's monthly active users increased to approximately 750K in March, indicating growing interest in mobile platforms.

• Ad Spend & Channels: AutoScout24 increased its monthly ad spend to over $280K in March, focusing on Facebook and Instagram, which provided significant reach and impressions.

Conclusion

The leading auto brands in Germany have demonstrated robust digital strategies in Q1 2024, with varied approaches in web and app engagement. Sensor Tower's unparalleled data offerings provide critical insights into these trends, highlighting the power of cross-referencing web, app, and advertising data. For detailed insights into web and app performance, explore our Web Insights and App Performance Insights products, while advertising data is available through Pathmatics. Sensor Tower's consolidated data offers unique advantages for decision-makers looking to optimize their digital strategies in a competitive market.