Leading Tourist Attractions & Destinations in Germany: Q1 2024 Overview

As Germany continues to captivate tourists with its rich history and vibrant culture, several top brands in the Tourist Attractions & Destinations category have demonstrated impressive digital engagement. In Q1 2024, Europa-Park GmbH & Co Mack KG, Hamburg Tourism, and Phantasialand stood out with significant audience numbers across their websites and apps. Sensor Tower's comprehensive data analysis reveals key trends and insights for these leading brands.

Europa-Park GmbH & Co Mack KG

Europa-Park maintains a robust digital presence through its website, europapark.de, and the Europa-Park & Rulantica app.

• Audience Trends: The website saw a fluctuation in visits, peaking at 3.1M in October 2023 and dipping to around 2.0M by March 2024. Monthly true audience numbers fluctuated, with a notable increase to over 370K in March 2024.

• App Engagement: The app's monthly active users varied, dropping to about 45K in February before climbing back to over 110K in March, indicating a resurgence in mobile engagement.

• Ad Spend & Channels: Europa-Park's monthly ad spend decreased from nearly $76K in October to around $24K in March. Facebook dominated the advertising channels, delivering the majority of impressions.

Hamburg Tourism (Hamburg Tourismus)

Hamburg Tourism engages its audience through hamburg-tourism.de and the Hamburg – Erleben & Sparen app.

• Audience Trends: The website experienced steady growth, with visits rising from approximately 910K in November 2023 to over 1.2M in March 2024. Monthly true audience numbers remained stable, reaching about 162K in March.

• App Engagement: The app's monthly active users hovered around 11K in October, with a slight dip in subsequent months before rebounding in March.

• Ad Spend & Channels: Hamburg Tourism's monthly ad spend was minimal, with a brief campaign on Instagram and YouTube in October and December 2023.

Phantasialand (Schmidt-Löffelhardt GmbH & Co. KG)

Phantasialand's digital strategy includes phantasialand.de and the Phantasialand app.

• Audience Trends: Website visits were consistent, with a slight dip in February 2024 but recovering to over 1.1M by March. Monthly true audience figures displayed a similar trend, reaching approximately 84K in March.

• App Engagement: The app's monthly active users showed a decline from 48K in December 2023 to about 20K in March 2024, suggesting a shift in user engagement.

• Ad Spend & Channels: Phantasialand's monthly ad spend was substantial, peaking at over $1M in October 2023. Facebook and Instagram were primary channels, delivering significant impressions.

Conclusion

The Q1 2024 data highlights the dynamic digital landscapes of leading German tourist brands. With Sensor Tower's unparalleled data capabilities, businesses can gain critical insights into cross-platform user behavior. Our Web Insights, App Performance Insights, and Pathmatics offerings provide a comprehensive view of the digital engagement and advertising strategies shaping the tourism sector. As these brands continue to evolve, staying informed with Sensor Tower's data will be crucial for understanding and leveraging market trends.

Explore more about how Sensor Tower's insights can drive strategic decisions for your brand here.