Leading Advertising & Marketing Brands in Spain: Q1 2024 Analysis

In the dynamic landscape of advertising and marketing in Spain, several brands have emerged as leaders in Q1 2024. This article delves into the performance of MailChimp, HubSpot, Inc., and Fiverr International Limited, analyzing their web and app presence, user engagement, and advertising strategies. Sensor Tower's comprehensive data provides invaluable insights into these brands' market positions.

MailChimp

MailChimp is renowned for its robust email marketing solutions, serving a diverse clientele with innovative digital tools. Its digital footprint is significant, with a strong presence through its website, mailchimp.com, and the Mailchimp Email Marketing app.

• Audience Trends: Throughout Q1 2024, mailchimp.com maintained a steady stream of monthly visits, starting from over 11.7M in January and slightly decreasing to around 10.8M by March. The monthly true audience was stable, above 300K.

• App Engagement: The app's monthly active users hovered just under 2K, showing a slight decline over the quarter.

• Ad Spend & Channels: MailChimp's monthly ad spend decreased from approximately $160K in January to about $130K in March, with Facebook and Instagram being the primary channels. Monthly impressions mirrored this trend, decreasing over the quarter.

HubSpot, Inc.

HubSpot, a leader in inbound marketing and sales software, empowers businesses with tools to attract, engage, and delight customers. Its presence is driven by its website, hubspot.com, and the HubSpot app.

• Audience Trends: The website saw notable fluctuations in monthly visits, peaking at over 6.8M in February before dropping to around 4.5M in March. The monthly true audience remained above 200K throughout.

• App Engagement: The app's monthly active users were stable, slightly above 18K in March.

• Ad Spend & Channels: HubSpot's monthly ad spending increased in March to over $23K, with Facebook accounting for the majority of impressions.

Fiverr International Limited

Fiverr has established itself as a leading online marketplace for freelance services, connecting businesses with skilled professionals globally. Its digital strategy is centered around fiverr.com and the Fiverr - Freelance Service app.

• Audience Trends: Fiverr.com experienced a decline in monthly visits from over 4.1M in January to approximately 2.7M in March. The monthly true audience started at about 150K, decreasing over the quarter.

• App Engagement: The app's monthly active users also saw a decline, starting from over 58K in January to around 41K in March.

• Ad Spend & Channels: Fiverr's monthly advertising spend was minimal, with a notable drop in February. Instagram was the leading channel for impressions during this period.

Conclusion

The advertising and marketing sector in Spain continues to thrive, with MailChimp, HubSpot, and Fiverr leading the way in Q1 2024. Sensor Tower's unparalleled data offerings—encompassing web insights, app performance, and ad spend—provide critical insights into these brands' strategies and market engagement. For more detailed cross-platform user behavior analysis, Sensor Tower remains the go-to resource for industry professionals.