Leading Brands in ES Coupons & Rebates: Q1 2024 Analysis

Introduction

In the competitive landscape of Coupons & Rebates, several brands have distinguished themselves through impressive digital footprints and strategic advertising spend. This article explores the Q1 2024 performance of leading brands: Groupon, LetyShops, and UNiDAYS. Drawing on data from Sensor Tower’s comprehensive suite of tools, we delve into audience trends, app engagement, and advertising strategies that have shaped their success.

Groupon

Groupon's digital presence is robust, with its website, groupon.com, and the Groupon - Local Deals Near Me app leading the charge.

• Audience Trends: Groupon.com observed a significant increase in unique visits, peaking in January 2024 with over 860K unique visitors. The monthly deduplicated audience remained stable above 1.4M throughout the quarter, with a notable spike in January.

• App Engagement: The app saw a decline in monthly active users, dropping from around 223K in October 2023 to approximately 175K by March 2024, reflecting a shift in user engagement patterns.

• Ad Spend & Channels: Groupon’s advertising strategy saw fluctuating monthly spend, with a peak in November 2023 at over $140K primarily on Facebook, delivering substantial impressions.

LetyShops

LetyShops continues to capture attention with letyshops.com and its Cashback — LetyShops app.

• Audience Trends: The website experienced a steady increase in unique visits, culminating in March 2024 with around 150K unique visitors. True audience figures hovered around 440K, with a balanced mix of app and web users.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 170K throughout the quarter.

• Ad Spend & Channels: LetyShops displayed a varied ad spend pattern, with Instagram being the dominant channel. March 2024 saw monthly spend around $10K, generating millions of impressions.

UNiDAYS

UNiDAYS leverages its platform, myunidays.com, along with the UNiDAYS: Student Discount App.

• Audience Trends: The website saw fluctuating visits, with a peak in November 2023 at approximately 150K unique visitors. True audience numbers showed a decline over the quarter, ending near 110K in March 2024.

• App Engagement: The app’s monthly active user count decreased slightly, from over 100K in October 2023 to about 94K in March 2024.

• Ad Spend & Channels: UNiDAYS expanded its advertising efforts, notably increasing monthly spend on Snapchat in early 2024. February saw a peak spend of over $35K with a significant number of impressions.

Conclusion

The Coupons & Rebates category in ES is dynamic, with Groupon, LetyShops, and UNiDAYS each carving out a strong digital presence through strategic audience engagement and targeted advertising. Sensor Tower’s unique cross-referencing capabilities provide unparalleled insights into these brands, highlighting trends and user behaviors across platforms. For detailed insights, Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights are invaluable tools for understanding complex market dynamics.