Leading Brands in the Music & Podcasts Category: Q1 2024 Insights

In the competitive world of Music & Podcasts, brands like Spotify, YouTube Music, and SoundCloud Limited have emerged as leaders in Q1 2024, boasting some of the largest monthly deduplicated audiences across their websites and apps. Sensor Tower provides unparalleled insights into these brands, offering a comprehensive view of user behavior across platforms. Let's delve into each brand's performance from Q4 2023 to Q1 2024.

Spotify

Spotify's digital presence is robust, with both its website, spotify.com, and the Spotify: Music and Podcasts app playing significant roles.

• Audience Trends: The monthly deduplicated audience remained stable above 12M throughout the quarter. The web audience saw fluctuations, with unique visits peaking in January at over 3M.

• App Engagement: Monthly active users on the app held steady, consistently around 13M.

• Ad Spend & Channels: Spotify increased its monthly ad spend significantly in March, reaching over $560K and generating approximately 461M impressions, with Snapchat being a major channel.

YouTube Music

YouTube Music's platform includes music.youtube.com and the YouTube Music app.

• Audience Trends: The monthly deduplicated audience remained above 3M, with web-only visitors contributing a significant portion, especially in March.

• App Engagement: The app's monthly active user base grew steadily, surpassing 4.6M by March.

• Ad Spend & Channels: Notably, YouTube Music maintained zero monthly ad spend across all channels during this period.

SoundCloud Limited

SoundCloud's offerings include soundcloud.com and the SoundCloud: Discover New Songs app.

• Audience Trends: The monthly deduplicated audience hovered around 850K, with a noticeable decrease in web visits over the quarter.

• App Engagement: App engagement was stable, with monthly active users consistently near 1.2M.

• Ad Spend & Channels: SoundCloud's monthly ad spend peaked in March at approximately $6.7K, with Instagram being a key channel for impressions.

Conclusion

The Q1 2024 data underscores the dominance of these brands in the Music & Podcasts category. Spotify, YouTube Music, and SoundCloud Limited have shown varied strategies in audience engagement and advertising. Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, are essential tools for understanding these trends and making informed decisions in the digital landscape. By leveraging Sensor Tower's consolidated data, decision-makers can gain a competitive edge in strategizing for growth and innovation.