Leading Brands in France's Consumer Finance Sector: Q1 2024 Analysis

In the dynamic world of consumer finance, key players in France have demonstrated remarkable trends in user engagement and digital presence. This article delves into the performance of three leading brands—BoursoBank, Societe Generale, and Wise Payments Limited—during Q4 2023 to Q1 2024, offering insights into their digital strategies and audience reach.

BoursoBank

BoursoBank has maintained a strong digital footprint with its websites, boursobank.com and boursorama.com, alongside the BoursoBank App.

• Audience Trends: Both websites showed a significant increase in visits from Q4 2023 to Q1 2024. Boursobank.com saw visits rise from approximately 22M to over 31M monthly, while boursorama.com experienced a similar trend, peaking at around 26M monthly visits. True audience figures remained steady above 7M monthly across the quarter.

• App Engagement: The BoursoBank app continued to attract a growing number of monthly active users, increasing from about 5.5M in October to over 6.3M by March, indicating robust mobile engagement.

• Ad Spend & Channels: BoursoBank's advertising efforts were diverse, with a total monthly spend fluctuating between $180K and $290K, primarily through Facebook and Instagram, achieving substantial impressions across OTT platforms.

Societe Generale

Societe Generale leverages its primary website, societegenerale.com, along with the L'Appli SG.

• Audience Trends: The website's visits experienced slight fluctuations, with a peak in October at 4.1M monthly visits, tapering to around 2.8M by March. The true monthly audience held steady, maintaining figures around 4.6M.

• App Engagement: The L’Appli SG app showed stable user engagement, with monthly active users consistently above 4.2M throughout the period.

• Ad Spend & Channels: Monthly advertising spend varied, peaking in October at $247K, with Facebook as the dominant channel, followed by Instagram and TikTok, reflecting a strategic focus on social media platforms.

Wise Payments Limited

Wise Payments Limited, known for its website wise.com and the Wise: International Transfers app, continues to expand its reach.

• Audience Trends: Wise.com maintained a strong audience, with monthly visits fluctuating between 3.5M and 5.5M across the months. The true monthly audience remained above 700K, showcasing consistent engagement.

• App Engagement: The Wise app's monthly active users hovered around 500K, demonstrating stable mobile engagement.

• Ad Spend & Channels: Wise's advertising strategy saw a gradual increase in monthly spend, reaching over $73K by March, with a focus on Facebook and TikTok, achieving significant impressions on these platforms.

Conclusion

The consumer finance sector in France is marked by dynamic digital engagement and strategic advertising efforts. BoursoBank, Societe Generale, and Wise Payments Limited have each demonstrated unique strengths across web and mobile platforms. Sensor Tower's comprehensive data, encompassing web insights, app performance, and advertising analytics, provides essential visibility into these trends, underscoring its unmatched capability in cross-referencing platform data for actionable insights.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics Advertising Data.