Leading Family & Parenting Shopping Brands in France: Q1 2024 Overview

In the ever-evolving Family & Parenting Shopping category, France has witnessed remarkable performances from key brands during Q1 2024. This article explores the top contenders: LEGO Life, D&D Beyond, and Qustodio Technologies S.L., highlighting their digital presence and audience engagement across their websites and apps.

LEGO Life

LEGO Life, a staple in family-friendly shopping, maintains a robust online presence with its website, lego.com, and the LEGO® Life: kid-safe community app.

• Audience Trends: Throughout Q1 2024, lego.com experienced a fluctuation in web visits, starting at over 10.8M visits in January and decreasing to around 5.6M by March. The monthly true audience showed a similar trend, with numbers stabilizing above 580K in February and peaking in March.

• App Engagement: The app's monthly active users decreased from 45K in January to approximately 33K in March, indicating a shift in user engagement from mobile to web platforms.

• Ad Spend & Channels: LEGO's monthly advertising spend was minimal, with a notable presence only on Facebook in January, spending under $150.

D&D Beyond

D&D Beyond, a popular platform for role-playing games, offers an engaging experience through its website, dndbeyond.com, and the D&D Beyond app.

• Audience Trends: The website experienced growth from 2.9M visits in February to over 4M in March, indicating a strong online presence. The monthly true audience also saw an increase, reaching close to 89K in March.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 3K throughout the quarter.

• Ad Spend & Channels: D&D Beyond's advertising efforts were robust, with a significant focus on Instagram, spending over $1K monthly in January, ensuring a broad reach.

Qustodio Technologies S.L.

Qustodio Technologies S.L. stands out as a leader in parental control solutions, with its website, qustodio.com, and the Qustodio Parental Control App.

• Audience Trends: The website's visits remained stable, averaging around 2M per month, while the monthly true audience saw a rise, peaking at nearly 76K in March.

• App Engagement: The app's monthly active users increased steadily, starting at 37K in January and reaching over 42K by March, reflecting growing interest in mobile solutions.

• Ad Spend & Channels: Notably, Qustodio ramped up its advertising in March, with monthly spending over $2.4K, primarily on Facebook, achieving significant impressions.

Conclusion

Q1 2024 has been a dynamic period for leading brands in France's Family & Parenting Shopping category. Each brand demonstrated unique strategies across web and app platforms, with Sensor Tower's comprehensive data providing critical insights into these trends. By leveraging Web Insights, App Performance Insights, and Pathmatics, brands can continue to refine their strategies and enhance user engagement across multiple channels. Sensor Tower's consolidated data offers unique advantages for decision-makers, empowering them to make informed, strategic decisions that drive growth and engagement.