Leading Grocery Brands in France: Q1 2024 Analysis

Introduction

In the competitive landscape of France's grocery sector, a few key players stand out for their digital presence and audience engagement. This article delves into the performance of three leading brands—Lidl Stiftung & Co. KG, Picard Surgelés, and Monoprix S.A.—from Q4 2023 to Q1 2024. Utilizing Sensor Tower's comprehensive datasets, we provide insights into their web and app audiences, user engagement, and advertising strategies.

Lidl Stiftung & Co. KG

Lidl's digital ecosystem includes its website, lidl.com, and the Lidl Plus app.

• Audience Trends: From Q4 2023 to Q1 2024, lidl.com witnessed a significant increase in visits, peaking in January at over 62M. The monthly true audience remained stable, consistently above 9M throughout the period.

• App Engagement: Lidl Plus saw a steady increase in monthly active users, climbing from about 5.8M in October to nearly 6.8M by March.

• Ad Spend & Channels: Lidl's monthly advertising spend peaked in January, exceeding $2.1M, primarily on Facebook and Instagram, achieving over 600M monthly impressions in March.

Picard Surgelés

Picard's digital reach is anchored by its website, picard.fr, and the Picard - Courses & Recettes app.

• Audience Trends: The website saw a dramatic spike in December, with visits reaching over 15M. The monthly true audience also peaked during this period, nearing 2.8M.

• App Engagement: The app's monthly active users surged in December to over 830K, maintaining interest into Q1 2024.

• Ad Spend & Channels: Picard increased its monthly ad spend notably in March, surpassing $500K, with a focus on Instagram, achieving over 160M monthly impressions.

Monoprix S.A.

Monoprix's presence is marked by its website, monoprix.fr, and the Monoprix – M’ Loyalty app.

• Audience Trends: The website experienced steady growth, with visits peaking in March at approximately 6.5M. The monthly true audience remained around 700K throughout the quarter.

• App Engagement: The app maintained a stable monthly active user base, with active users hovering around 190K in December.

• Ad Spend & Channels: Monoprix's monthly ad spend was highest in December, reaching over $400K, with a strong presence on Facebook, generating nearly 130M monthly impressions.

Conclusion

These leading brands in France's grocery sector demonstrate the power of a well-integrated digital strategy. With insights from Sensor Tower's Web Insights, Pathmatics, and App Performance Insights, businesses can understand cross-platform behavior and optimize their engagement efforts. As the digital landscape evolves, these brands continue to leverage data-driven strategies to maintain their competitive edge. Sensor Tower's consolidated data provides decision-makers with unparalleled insights to drive strategic growth.