Leading Health & Wellness Brands in France: Q1 2024 Overview

In the ever-evolving Health & Wellness category, several brands have made significant strides in France during Q1 2024. By analyzing data trends from Q4 2023 to Q1 2024, we can see how Strava, Inc., Livi (KRY International AB), and Komoot have captured the attention of audiences across both web and app platforms. Sensor Tower's comprehensive data insights reveal the dynamics of these leading brands.

Strava, Inc.

Strava's digital footprint remains robust, with its website, strava.com, and the Strava: Run, Bike, Hike app leading the charge.

• Audience Trends: From Q4 2023 to Q1 2024, strava.com consistently attracted over 15M monthly visits, with unique visits peaking at approximately 596K in March. The monthly true audience grew steadily, surpassing 3.3M by March, indicating a strong web and app user presence.

• App Engagement: The app's monthly active users increased from 2.7M in October to over 3.1M in March, highlighting an upward trend in mobile engagement.

• Ad Spend & Channels: Strava's monthly advertising spend showed variability, with a notable decline in March, spending less than $500, but maintaining impressions primarily through Instagram channels.

Livi (KRY International AB)

Livi has established itself as a key player with its website, livi.fr, and the Livi – See a Doctor by Video app.

• Audience Trends: The website saw fluctuations in visits, peaking at over 3.1M in February. Monthly true audience numbers were above 700K in March, with a noticeable shift towards more app-only visitors.

• App Engagement: The app's monthly active users peaked in January at over 200K, experiencing a slight decrease to around 183K by March.

• Ad Spend & Channels: Livi's advertising strategy was primarily focused on Facebook and Instagram, with consistent monthly spends around $30K, delivering millions of impressions.

Komoot

Komoot's presence is marked by its website, komoot.com, and the komoot - hike, bike & run app.

• Audience Trends: The website maintained stable visits, exceeding 3.7M in March. The monthly true audience showed growth, reaching over 1.1M by the end of Q1 2024.

• App Engagement: The app's monthly active user base grew from 819K in October to approximately 857K in March, indicating a steady increase in user engagement.

• Ad Spend & Channels: Komoot's ad spend was minimal, focusing briefly on Instagram in December and February, with limited impressions.

Conclusion

The Health & Wellness category in France continues to thrive with dynamic digital strategies. Strava, Livi, and Komoot each demonstrate unique strengths across web and app platforms, as evidenced by Sensor Tower's unparalleled data insights. By leveraging Sensor Tower's comprehensive offerings, businesses can gain a detailed understanding of cross-platform user behavior, critical for informed strategic decisions.

Explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights for more detailed insights.