Leading Brands in the FR Music & Podcasts Category: Q1 2024 Insights

In the dynamic realm of music and podcasts, the first quarter of 2024 showcased significant trends among leading brands in France. This article delves into the performance of Spotify, Deezer (Blogmusik), and YouTube Music, all of which demonstrated substantial monthly deduplicated audience numbers across their websites and apps. With Sensor Tower's unparalleled data offerings, we gain a comprehensive understanding of cross-platform user behavior.

Spotify

Spotify's presence in the music and podcasts category remains robust, with its website spotify.com and the Spotify: Music and Podcasts app leading the charge.

• Audience Trends: From Q4 2023 to Q1 2024, Spotify's monthly deduplicated audience remained stable above 15M. The app consistently attracted over 12M visitors monthly, with web-only visitors hovering around 1.1M to 1.3M.

• App Engagement: Monthly active users of the app showed slight growth, starting at 15M in October and reaching approximately 15.4M by March, indicating steady user engagement.

• Ad Spend & Channels: Spotify's monthly advertising spend saw a decrease from October, with a notable dip in January, but gradually increased towards March, focusing mainly on Instagram and Snapchat with significant impressions.

Deezer (Blogmusik)

Deezer, with its website deezer.com and the Deezer: Music Player, Podcast app, maintained a strong foothold in the market.

• Audience Trends: The monthly deduplicated audience for Deezer remained above 10M, with web-only visitors slightly decreasing from 1.2M to 1.1M. The app continued to be the dominant platform with around 8M visitors monthly.

• App Engagement: Monthly active users of the Deezer app showed stability, fluctuating around 4.3M to 4.5M throughout the period.

• Ad Spend & Channels: Deezer's advertising efforts peaked in December, with a focus on Facebook and Instagram, delivering extensive impressions.

YouTube Music

YouTube Music, accessible via music.youtube.com and the YouTube Music app, continued to capture a significant audience.

• Audience Trends: The monthly deduplicated audience remained around 6.7M to 7.1M, with a balanced distribution between app and web visitors.

• App Engagement: The app's monthly active users increased from 8.7M in October to approximately 9.4M by March, reflecting a growing engagement.

• Ad Spend & Channels: YouTube Music's monthly ad spend was minimal, focused solely on their own platform, with a slight increase in January.

Conclusion

In Q1 2024, Spotify, Deezer, and YouTube Music demonstrated distinct trends in user engagement and advertising strategies. Sensor Tower's comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide critical insights into these trends, helping stakeholders make informed decisions in the rapidly evolving music and podcasts landscape.

By leveraging Sensor Tower's consolidated data, decision-makers can gain a competitive edge, optimizing strategies in an ever-competitive market. Explore Sensor Tower’s products to unlock deeper insights and drive strategic growth.