Leading Travel Booking Brands in France: A Q1 2024 Analysis

As the travel industry continues to evolve, leading brands in France's Travel Booking Services & Travel Agencies category have demonstrated remarkable performance across their digital platforms. In this article, we delve into the data from Q4 2023 to Q1 2024 for prominent brands like Booking.com, TripAdvisor, and GetYourGuide Deutschland GmbH. Sensor Tower's comprehensive datasets provide critical insights into these brands' digital presence, app engagement, and advertising strategies.

Booking.com

Booking.com is renowned for its vast array of accommodation listings and seamless booking experience, accessible through its website, booking.com, and the Booking.com: Hotels & Travel app.

• Audience Trends: The website saw a consistent increase in visits, peaking in March 2024 with over 165M visits. Monthly true audience figures also rose steadily, reaching approximately 14M by March. The combination of web and app users showed balanced growth.

• App Engagement: The app's monthly active users surged from about 5.2M in October 2023 to over 6.8M by March 2024, indicating a strong preference for mobile booking.

• Ad Spend & Channels: Booking.com significantly increased its monthly ad spend, particularly on Facebook and Instagram, with March reaching over $7.8M and delivering over 2.3B impressions. This highlights their strategic push in digital advertising.

TripAdvisor

TripAdvisor is a leading platform for travel reviews and planning, maintaining a robust presence with its website, tripadvisor.com, and the Tripadvisor: Plan & Book Trips app.

• Audience Trends: The website's visits showed a steady increase from January to March 2024, reaching around 37M visits. Monthly true audience numbers were stable, with a slight uptick to approximately 7.3M in March.

• App Engagement: The app's monthly active users saw moderate fluctuations, ending Q1 2024 with about 1.1M users, reflecting a stable mobile audience.

• Ad Spend & Channels: TripAdvisor's monthly ad spend remained modest, with a notable increase on Instagram in March 2024, leading to over 13M impressions.

GetYourGuide Deutschland GmbH

GetYourGuide specializes in providing access to tours and activities, available through getyourguide.com and the GetYourGuide: Plan & Book app.

• Audience Trends: The website experienced significant growth, particularly in March 2024, with visits surpassing 17M. The monthly true audience also expanded, reaching approximately 3.3M.

• App Engagement: The app's monthly active users rose steadily from about 500K in October 2023 to nearly 570K in March 2024, indicating increased mobile engagement.

• Ad Spend & Channels: GetYourGuide's monthly ad spend saw a consistent rise, with YouTube being a significant channel in March 2024, contributing to over 21M impressions.

Conclusion

The data from Sensor Tower reveals that these leading brands have effectively leveraged their digital platforms to engage users across both web and app channels. The strategic use of advertising, particularly on social media platforms, has been pivotal in expanding their reach. Sensor Tower's unique cross-referencing capabilities provide unparalleled insights into these trends, highlighting the dynamic nature of the travel booking industry in France.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.