Powering Up: Top Energy & Utilities Brands in the UK for Q1 2024

Introduction

In Q1 2024, the Energy & Utilities sector in the United Kingdom witnessed remarkable digital engagement across both websites and apps. Leading brands like Octopus Energy Group Limited, British Gas, and Hive (Centrica Hive Limited) demonstrated significant audience traction. This article delves into the performance trends of these brands, leveraging Sensor Tower’s comprehensive data insights.

Octopus Energy Group Limited

Octopus Energy has established a robust digital presence with its website, octopus.energy, and the Octopus Energy app.

• Audience Trends: Throughout Q1 2024, Octopus Energy's monthly true audience steadily increased, starting from 3.9M in January to roughly 4.5M by March. The website maintained a consistent visitor count, peaking in January at over 21M visits.

• App Engagement: The app's monthly active users grew from about 2M in January to around 2.6M by March, indicating strong mobile engagement.

• Ad Spend & Channels: Monthly advertising spend saw fluctuations, peaking at nearly $98K in January. Facebook was the dominant channel, consistently accounting for the majority of impressions.

British Gas

British Gas maintained a strong presence with its website, britishgas.co.uk, and the British Gas app.

• Audience Trends: The monthly true audience remained above 2.4M throughout the quarter. Website visits started at around 23.9M in January and saw a gradual decline to approximately 17.6M in March.

• App Engagement: Monthly active users on the app decreased slightly from about 898K in January to 772K by March.

• Ad Spend & Channels: British Gas had a significant monthly ad spend, peaking at over $924K in February. Facebook and Instagram were key channels, delivering substantial impressions.

Hive (Centrica Hive Limited)

Hive's digital ecosystem includes its website, hivehome.com, and the Hive app.

• Audience Trends: The monthly true audience for Hive saw minor fluctuations, hovering around 1.5M. Website visits were stable, with a notable dip in February.

• App Engagement: The app maintained a steady monthly active user base, with active users ranging from 1.4M to 1.5M.

• Ad Spend & Channels: Hive's advertising efforts were pronounced in January and February, with Facebook being the primary channel, accounting for the majority of impressions.

Conclusion

The first quarter of 2024 showcased dynamic trends in the Energy & Utilities sector, with Octopus Energy, British Gas, and Hive at the forefront. Sensor Tower’s unparalleled data offerings, such as Web Insights, App Performance Insights, and Pathmatics, provide critical insights into cross-platform user behavior, enabling brands to refine their digital strategies effectively. By leveraging these insights, decision-makers can drive growth and maintain a competitive edge in the evolving digital landscape.