Leading Food Delivery Brands in the UK: Q1 2024 Performance Insights

Introduction

The food delivery sector in the UK continues to evolve, with major players like UberEATS, HelloFresh, and Gousto (SCA Investments) leading the charge. In Q1 2024, these brands showcased unique trends across their websites and apps. Sensor Tower's comprehensive data provides a detailed look at these trends, offering insights into cross-platform user behavior and advertising strategies.

UberEATS for Customers

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q4 2023 to Q1 2024, the monthly true audience of UberEATS experienced a slight decline, remaining above 9M. The app consistently attracted a larger audience than the website, with app-only visitors exceeding 7M each month.

• App Engagement: Monthly active users on the app started at over 9.2M in October 2023 and slightly decreased to around 8.2M by March 2024, indicating stable engagement.

• Ad Spend & Channels: UberEATS significantly reduced its monthly ad spend in January 2024, spending under $0.7M, compared to over $2.6M in December 2023. The brand primarily utilized platforms like TikTok and YouTube for its advertising, with TikTok alone delivering over 55M impressions in March 2024.

HelloFresh

HelloFresh's presence is marked by its website, hellofresh.com, and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website saw a notable increase in visits in January 2024, exceeding 18M. The monthly true audience consistently hovered around 2M, with web visitors slightly outnumbering app visitors.

• App Engagement: App engagement peaked in January 2024 with over 900K monthly active users, showing a strong start to the year.

• Ad Spend & Channels: HelloFresh ramped up its monthly advertising efforts in January 2024, with spending exceeding $1.2M. YouTube was a key channel, delivering over 330M impressions.

Gousto (SCA Investments)

Gousto operates through its website, gousto.co.uk, and the Gousto app.

• Audience Trends: Gousto's monthly true audience remained stable, with figures close to 1M. Both the app and website showed consistent engagement, with visits peaking in January 2024.

• App Engagement: Monthly active users on the app increased steadily, reaching nearly 500K by March 2024, reflecting growing user interest.

• Ad Spend & Channels: In January 2024, Gousto's monthly ad spend peaked at over $1.3M, with Facebook leading in impressions, delivering over 84M.

Conclusion

The UK food delivery market remains dynamic, with UberEATS, HelloFresh, and Gousto showcasing distinct trends in Q1 2024. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide critical insights into these brands' cross-platform strategies. As the market evolves, such data will be essential for understanding consumer behavior and optimizing digital presence. Sensor Tower empowers decision-makers with the data needed to navigate and excel in the competitive landscape.