Leading Generative AI Brands in the UK: Q1 2024 Analysis

Introduction

The Generative AI landscape in the United Kingdom is rapidly evolving, with significant players such as ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI leading the charge. This article delves into the performance and trends of these brands from Q4 2023 to Q1 2024, using comprehensive data provided by Sensor Tower. By leveraging Sensor Tower's unparalleled cross-platform insights, we can offer a detailed examination of user engagement across web, app, and advertising channels.

ChatGPT

ChatGPT's digital presence is notable, with its websites, chatgpt.com and openai.com, and the ChatGPT app.

• Audience Trends:

  • chatgpt.com: Monthly visits ranged from approximately 476M to 517M between Q4 2023 and Q1 2024, with a steady increase in unique visits by March 2024.

  • openai.com: Monthly visits decreased from around 18M in October to about 8M in March, indicating a shift in user engagement.

• App Engagement: The ChatGPT app saw a consistent rise in monthly active users, reaching nearly 3M by March 2024, reflecting growing interest in mobile access.

• Ad Spend & Channels: Minimal monthly ad spending was observed until February 2024, with a significant increase in March, primarily on Instagram.

Adobe Acrobat & Document Cloud

Adobe's presence is defined by its website, acrobat.adobe.com, and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends:

  • acrobat.adobe.com: Monthly visits fluctuated, peaking at over 10M in March 2024. Unique monthly visits remained stable, suggesting consistent user engagement.

• App Engagement: The app maintained a strong monthly active user base, with active users surpassing 7.5M by March 2024.

• Ad Spend & Channels: Adobe's monthly ad spend was substantial, exceeding $1M, with significant impressions on platforms like Facebook and YouTube.

Character.AI

Character.AI's digital footprint includes character.ai and the Character AI: Chat, Talk, Text app.

• Audience Trends:

  • character.ai: Monthly visits surged to over 150M in March 2024, with unique monthly visits also increasing, signaling a robust online presence.

• App Engagement: The app saw growth, with monthly active users reaching approximately 476K by March 2024.

• Ad Spend & Channels: Limited monthly ad spending was recorded, with a brief campaign on Instagram in November 2023.

Conclusion

The Generative AI sector in the UK is witnessing dynamic shifts, with each brand demonstrating unique strengths across web and app platforms. Sensor Tower's comprehensive data provides invaluable insights into these trends, highlighting the critical role of cross-platform analysis in understanding user behavior. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.