Leading Brands in the UK Investing & Financial Management Sector in Q1 2024

As we delve into the performance of top brands in the UK’s Investing & Financial Management category, Q1 2024 has spotlighted key players like Coinbase, Binance, and Trading 212. Sensor Tower’s comprehensive data insights reveal intriguing trends across their websites and apps, highlighting their reach and engagement strategies.

Coinbase, Inc.

Coinbase's digital footprint is robust, with coinbase.com and the Coinbase: Buy BTC, ETH, SOL app at the forefront.

• Audience Trends: Between Q4 2023 and Q1 2024, coinbase.com saw a significant increase in visits, peaking at 19M in March. The monthly true audience rose steadily, surpassing 2.5M by March, driven by a blend of web and app users.

• App Engagement: The app’s monthly active user base grew from 1.2M in October to over 1.8M by March, indicating a strong mobile presence.

• Ad Spend & Channels: Advertising efforts fluctuated, with a notable increase in March, with monthly spending approximately $1.7K and achieving nearly 500K impressions, primarily through LinkedIn and Reddit.

Binance (BAM Trading Services Inc.)

Binance maintains a significant presence with binance.com and the Binance: Buy Bitcoin & Crypto app.

• Audience Trends: Web traffic showed variability, with visits reaching around 22M in March. The monthly true audience expanded to over 2M, with a balanced mix of app and web users.

• App Engagement: Monthly active users on the app grew from 1.3M in October to over 1.5M in March, reflecting strong user retention.

• Ad Spend & Channels: Binance’s advertising spend increased gradually, reaching about $7.6K in March, with a focus on Facebook and Instagram, generating over 1.5M impressions monthly.

Trading 212 (Avus Capital Ltd.)

Trading 212 continues to engage users through trading212.com and the Trading 212: Stocks, ETFs, ISA app.

• Audience Trends: The website experienced robust growth, with visits exceeding 10M in March. The monthly true audience reached approximately 2.2M by the end of Q1 2024.

• App Engagement: The app’s monthly active users climbed steadily, moving from 1.5M in October to around 2M in March, reflecting a strong mobile user base.

• Ad Spend & Channels: Trading 212 significantly ramped up its monthly ad spend, peaking at over $3.3M in January, with YouTube and X being prominent channels, yielding substantial impressions.

Conclusion

The performance of Coinbase, Binance, and Trading 212 in Q1 2024 underscores the dynamic nature of the UK’s investing and financial management sector. Sensor Tower’s unparalleled insights provide a unique cross-referencing of web, app, and advertising data, offering a comprehensive view of these brands’ strategies and user engagement. For more detailed insights, explore Sensor Tower’s Web Insights, Pathmatics, and App Performance Insights.