Leading Shopping Brands in the UK for Q1 2024

The first quarter of 2024 has seen significant activity in the UK shopping category, with leading brands such as Shop Amazon, eBay, and Tesco Grocery maintaining their strong presence. Sensor Tower's comprehensive data provides a detailed look at their performance across web and app platforms, offering valuable insights for investors and C-suite executives.

Shop Amazon

Shop Amazon continues to dominate the shopping category with its extensive reach across both its website and app.

• Audience Trends: The website, amazon.com, experienced a slight decline in visits from October 2023 to March 2024, with visits per unique visitor remaining around 30. The monthly true audience remained above 32M throughout Q1 2024, indicating a stable user base.

• App Engagement: The Amazon Shopping app showed a gradual decline in monthly active users, ending March 2024 with over 25M users. This suggests a consistent but slightly decreasing interest in mobile shopping.

• Ad Spend & Channels: Amazon's monthly advertising spend saw a notable dip in January 2024 but rebounded in March, with total spend reaching close to $18M. Facebook remained the dominant channel, delivering the majority of impressions.

eBay

eBay maintained its stronghold in the e-commerce space with a balanced web and app presence.

• Audience Trends: The website, ebay.com, saw unique visits hovering around 16M, with visits per unique visitor stable at 28. The monthly true audience remained consistent, exceeding 25M throughout the quarter.

• App Engagement: The eBay app's monthly active users grew slightly, reaching over 15M by March 2024, indicating steady mobile engagement.

• Ad Spend & Channels: eBay's ad spend showed a peak in February, with total monthly spend over $2.7M. Facebook and Instagram were key channels, contributing significantly to their impressions.

Tesco Grocery

Tesco Grocery showcased a robust digital presence with notable activity across both web and app platforms.

• Audience Trends: The website, tesco.com, maintained unique visits around 7M, with a consistent monthly true audience exceeding 21M. This stability reflects a steady interest in Tesco's online offerings.

• App Engagement: The Tesco Grocery & Clubcard app experienced a peak in monthly active users in January 2024, with numbers staying above 16M through March.

• Ad Spend & Channels: Monthly ad spend peaked in December 2023 but saw a significant reduction by March 2024. Facebook and Instagram were the primary channels, with TikTok also contributing to significant impressions.

Conclusion

The UK's shopping category remains dynamic, with Shop Amazon, eBay, and Tesco Grocery leading the charge. Sensor Tower's unique cross-platform insights offer unparalleled visibility into web and app usage, helping brands understand and engage their monthly true audience effectively. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings. These tools provide strategic advantages for decision-makers, ensuring they stay ahead in a competitive market.

By leveraging Sensor Tower's comprehensive data, brands can make informed decisions that drive growth and enhance customer engagement. This data-driven approach is essential for maintaining a competitive edge in the ever-evolving digital marketplace. Explore our offerings to unlock the full potential of your brand's digital strategy.