Leading Brands in U.S. Accommodations & Lodging: Q1 2024 Insights

In the competitive world of accommodations and lodging, brands like VRBO, Airbnb, and Hilton Hotels have demonstrated remarkable performance in Q1 2024. Sensor Tower's comprehensive data analysis across web, app, and advertising platforms provides unique insights into these trends. Here's a closer look at how each brand has fared from Q4 2023 to Q1 2024.

VRBO

VRBO is a leader in vacation rentals, offering a wide range of properties for travelers. Its digital presence includes its website, vrbo.com, and the Vrbo Vacation Rentals app.

• Audience Trends: VRBO experienced a significant increase in web visits, with 297M visits in March 2024, up from 172M in December 2023. The monthly true audience consistently remained above 31M in Q1 2024.

• App Engagement: The app's monthly active users peaked at nearly 9.5M in March 2024, showing a strong preference for mobile engagement.

• Ad Spend & Channels: VRBO's monthly advertising spend rose significantly, reaching over $20M in March 2024. Facebook and Instagram were dominant channels, with Facebook impressions exceeding 873M.

Airbnb

Airbnb, renowned for its wide array of unique lodging options, maintains a strong digital footprint with its website, airbnb.com, and the Airbnb app.

• Audience Trends: Website visits increased to 235M in March 2024 from 180M in December 2023. The monthly true audience grew to over 21M by the end of Q1 2024.

• App Engagement: The Airbnb app saw a rise in monthly active users, reaching approximately 22.6M in March 2024, indicating robust mobile user engagement.

• Ad Spend & Channels: Airbnb's monthly ad spend surpassed $22M in March 2024. OTT platforms were significant, with impressions reaching nearly 229M.

Hilton Hotels

Hilton, a global leader in the hospitality industry, anchors its online presence with its website, hilton.com, and the Hilton Honors: Book Hotels app.

• Audience Trends: Hilton's website visits rose to 83M in March 2024, reflecting a stable increase from previous months. The monthly true audience exceeded 13M in March 2024.

• App Engagement: The app maintained a stable monthly active user base, with active users reaching over 4.8M in March 2024.

• Ad Spend & Channels: Hilton's monthly advertising expenditure was consistent, with March 2024 spend around $3.1M. Facebook remained a key channel, with impressions over 222M.

Conclusion

The insights provided by Sensor Tower highlight the dynamic nature of the accommodations and lodging sector in the U.S. The ability to cross-reference web, app, and advertising data offers unparalleled insights into user behavior across platforms. Sensor Tower's Web Insights, Pathmatics, and App Performance Insights are essential tools for understanding these trends in depth.

For more detailed insights into web and app performance, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.