Leading Brands in the Experiences & Events Category: Q1 2024 Analysis

In the ever-evolving landscape of experiences and events, certain brands continue to stand out in the United States. This article delves into the performance of Ticketmaster, Eventbrite, and StubHub during Q1 2024, highlighting their impressive reach across websites and apps. Leveraging Sensor Tower's unparalleled data insights, we explore trends and audience behaviors across platforms.

Ticketmaster

Ticketmaster maintains a robust digital presence through its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q4 2023 to Q1 2024, ticketmaster.com consistently attracted a significant monthly audience, with visits peaking at 272M in March 2024. The monthly true audience surpassed 48M in the same month, showing a noticeable increase since the beginning of the year.

• App Engagement: The Ticketmaster app saw a steady rise in monthly active users, reaching over 18M by March 2024, indicating a strong preference for mobile access.

• Ad Spend & Channels: A noticeable reduction in monthly ad spend was observed, with a notable dip in February 2024, totaling just under $2M. However, impressions remained robust, particularly on platforms like Facebook and Instagram.

Eventbrite

Eventbrite's digital reach spans its website, eventbrite.com, and the Eventbrite app.

• Audience Trends: Eventbrite saw a gradual increase in monthly website visits from 93M in January to over 108M in March 2024. The monthly true audience also grew, surpassing 21M by the end of Q1 2024.

• App Engagement: The app's monthly active user base expanded to over 5.6M in March 2024, reflecting the growing shift towards mobile event management.

• Ad Spend & Channels: March 2024 saw a peak in monthly ad expenditure at over $750K, with significant activity on TikTok and Instagram, driving impressions above 95M.

StubHub

StubHub connects with its audience via the stubhub.com website and the StubHub: Event Tickets app.

• Audience Trends: The website maintained a stable monthly visitor count, with a peak of over 115M visits in March 2024. The monthly true audience climbed to nearly 19M in the same period.

• App Engagement: The app's monthly active users grew steadily, reaching approximately 2.6M by March 2024.

• Ad Spend & Channels: StubHub's advertising efforts peaked in January 2024 with a monthly spend of over $2M, primarily on Facebook, generating substantial impressions.

Conclusion

The first quarter of 2024 highlighted the dynamic landscape of the Experiences & Events category, with Ticketmaster, Eventbrite, and StubHub showcasing significant digital engagement. Sensor Tower's comprehensive data insights reveal critical trends and behaviors, demonstrating the value of cross-referencing web, app, and advertising data. As these brands continue to innovate, understanding audience preferences across platforms remains essential for sustained growth.

For more detailed insights, explore Sensor Tower's offerings in Web Insights, App Performance Insights, and Pathmatics.