Leading Financial Service Brands in Q1 2024: An Overview

Introduction

In the dynamic landscape of financial services, leading brands have continued to capture significant monthly true audience engagement across both their websites and applications. This article delves into the performance of three prominent brands—PayPal, JPMorgan Chase & Co., and Capital One—over the period from Q4 2023 to Q1 2024. Sensor Tower’s comprehensive data insights reveal intriguing trends and shifts in user behavior across platforms.

PayPal

PayPal’s digital presence is robust, encompassing its website, paypal.com, and the PayPal - Pay, Send, Save app.

• Audience Trends: From Q4 2023 to Q1 2024, PayPal's monthly true audience remained stable around 80M. The website consistently attracted a larger audience than the app, with visits peaking above 365M in November 2023.

• App Engagement: The app maintained a steady monthly active user base, with users hovering around 46M. A slight increase was observed in March 2024.

• Ad Spend & Channels: PayPal’s monthly ad spend fluctuated, with a notable spike in December 2023 exceeding $3M, primarily driven by Facebook and Instagram channels, which garnered significant impressions.

JPMorgan Chase & Co.

JPMorgan Chase & Co.’s digital reach spans several websites—chase.com, jpmorgan.com, and jpmorganchase.com—alongside the Chase Mobile: Bank & Invest app.

• Audience Trends: The monthly true audience for Chase steadily increased, reaching approximately 56M by March 2024. Notably, chase.com had the highest visits per unique visitor, reflecting strong user engagement.

• App Engagement: The Chase Mobile app saw growth in monthly active users, rising to over 43M by the end of Q1 2024, indicating a preference for mobile banking.

• Ad Spend & Channels: JPMorgan Chase’s monthly ad spend was substantial, with peaks in November 2023 surpassing $23M. OTT and YouTube were key channels, delivering extensive impressions.

Capital One

Capital One’s digital ecosystem includes capitalone.com and the Capital One Mobile app.

• Audience Trends: Capital One's monthly true audience grew to over 54M by March 2024. Website visits were particularly high in January 2024, indicating increased user interest.

• App Engagement: The app’s monthly active users consistently exceeded 41M, showcasing strong mobile engagement.

• Ad Spend & Channels: Capital One’s monthly ad expenditure remained robust, reaching nearly $39M in December 2023, with Instagram and OTT channels playing pivotal roles in audience outreach.

Conclusion

The Q1 2024 performance of PayPal, JPMorgan Chase & Co., and Capital One underscores the evolving landscape of financial services, where digital platforms are critical for user engagement. Sensor Tower’s unparalleled data insights provide essential visibility into these trends, enabling a comprehensive understanding of cross-platform user behavior. For more detailed insights, explore our Web Insights and App Performance Insights offerings, along with our Pathmatics advertising data.