Leading Financial Services Brands in Q1 2024: Chase, PayPal, and Capital One

Introduction

In the ever-evolving landscape of financial services, maintaining a robust digital presence is imperative for brands striving to stay ahead. In Q1 2024, Chase, PayPal, and Capital One have emerged as frontrunners in the US, achieving some of the largest monthly deduplicated audiences across their websites and apps. Leveraging Sensor Tower's comprehensive data, we delve into the performance and trends of these distinguished brands from Q4 2023 to Q1 2024.

Chase Mobile App

Chase, a leader in banking and financial services, manages a diverse digital ecosystem, including its primary websites, chase.com, jpmorgan.com, and jpmorganchase.com, along with the Chase Mobile: Bank & Invest app.

• Audience Trends: Across its digital platforms, Chase sustained a stable monthly deduplicated audience above 55M throughout Q1 2024. Chase.com consistently attracted the largest audience, with visits peaking at nearly 385M in January. Jpmorgan.com and jpmorganchase.com also showed consistent traffic, albeit on a smaller scale.

• App Engagement: The Chase Mobile app saw steady engagement, with monthly active users hovering around 21M.

• Ad Spend & Channels: Notably, Chase reported no monthly ad spend across channels during this period, focusing instead on organic growth.

PayPal Mobile App

PayPal, renowned for its online payment solutions, anchors its digital presence with paypal.com and the PayPal - Pay, Send, Save app.

• Audience Trends: PayPal's monthly deduplicated audience remained robust, exceeding 80M in March 2024. The website consistently garnered over 300M visits monthly, indicating a strong web presence.

• App Engagement: The app maintained a solid monthly active user base of around 34M.

• Ad Spend & Channels: PayPal's advertising efforts varied, with a significant increase in March, spending over $1M mainly across Facebook and Instagram, reaching over 165M impressions.

Capital One Mobile App

Capital One, a major player in banking and credit services, extends its digital reach through capitalone.com and the Capital One Mobile app.

• Audience Trends: Capital One showed a steady increase in its monthly deduplicated audience, reaching 54M by March 2024. Website visits peaked in January with over 360M.

• App Engagement: The app's monthly active users steadily grew, surpassing 19M by March.

• Ad Spend & Channels: Capital One's advertising strategy peaked in December 2023 with monthly spending over $2.2M on Instagram and YouTube, contributing to 208M impressions.

Conclusion

Chase, PayPal, and Capital One continue to dominate the financial services sector with robust digital strategies. Sensor Tower's unparalleled data insights provide a comprehensive view of their cross-platform performance, highlighting the importance of both web and app engagement. These insights are invaluable for understanding user behavior and refining digital strategies in a competitive market.

Explore more with Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics for a deeper dive into digital trends.