Leading Food Delivery Brands in Q1 2024: A Data-Driven Analysis

Introduction

In the ever-evolving landscape of food delivery services in the US, brands like DoorDash, Instacart, and UberEATS have continued to sustain significant digital footprints. In Q1 2024, these brands demonstrated robust audience engagement across both their websites and apps. This article provides a detailed analysis of their performance, highlighting key data from Q4 2023 to Q1 2024.

DoorDash: Pioneering Customer Convenience

DoorDash is a leader in food delivery, known for its extensive network and user-friendly platform, including its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: From Q4 2023 to Q1 2024, doordash.com exhibited a steady increase in visits, peaking at over 240M in March. The monthly deduplicated audience remained stable above 50M, with a balanced distribution between web and app users.

• App Engagement: The DoorDash app maintained a robust presence with monthly active users exceeding 39M by March, reflecting a consistent increase since December.

• Ad Spend & Channels: DoorDash's monthly advertising spend varied, with a notable peak in December at over $16M. Key channels included Facebook and TikTok, with substantial impressions delivered particularly through OTT platforms.

Instacart: Revolutionizing Grocery Delivery

Instacart stands out in grocery delivery, leveraging its website, instacart.com, and the Instacart: Groceries & Food app.

• Audience Trends: Instacart.com experienced a steady increase in unique visits, reaching over 144M in March. The monthly deduplicated audience consistently surpassed 28M, with a slight preference for app-only usage.

• App Engagement: The app's monthly active user base grew to approximately 4.5M by the end of Q1 2024, indicating healthy engagement levels.

• Ad Spend & Channels: Instacart's monthly advertising expenditure peaked in December at nearly $10M, with significant investments in OTT and desktop display channels.

UberEATS: Expanding Culinary Horizons

UberEATS is renowned for its extensive menu options and efficient delivery, showcased through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: Ubereats.com saw a notable increase in visits in March, reaching almost 80M. The monthly deduplicated audience remained stable around 26M, with a significant portion being app-only users.

• App Engagement: The app's monthly active user count hovered near 31M throughout Q1 2024, maintaining consistent engagement levels.

• Ad Spend & Channels: UberEATS increased its monthly ad spend significantly in March, nearing $9M, with TikTok and Snapchat being key platforms for impressions.

Conclusion

In Q1 2024, DoorDash, Instacart, and UberEATS demonstrated strong digital engagement across their platforms. Sensor Tower's comprehensive data offerings, including Web Insights and App Performance Insights, provide unparalleled insights into these brands' cross-platform strategies. As the food delivery market continues to grow, these insights are invaluable for understanding consumer behavior and competitive dynamics, offering unique advantages for decision-makers.