Leading Brands in Generative AI: Q1 2024 Insights

Introduction

The Generative AI sector has witnessed unprecedented growth, with pioneering brands like ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI making significant strides in the US market. Leveraging Sensor Tower’s unmatched data capabilities, we delve into the performance and trends of these brands from Q4 2023 to Q1 2024, focusing on their monthly deduplicated audience across websites and apps.

ChatGPT

ChatGPT stands as a formidable player in the digital landscape, supported by its websites, chatgpt.com and openai.com, alongside the ChatGPT app.

• Audience Trends:

  • chatgpt.com experienced a decline in visits from 3.3B in October 2023 to 2.7B in March 2024, while monthly unique visits remained stable at around 31M.

  • openai.com showed fluctuations, peaking at 95M visits in November 2023 before stabilizing at 54M in March 2024.

  • The true monthly audience consistently grew, exceeding 42M by March 2024.

• App Engagement:

  • The ChatGPT app saw a steady rise in monthly active users from 8.8M in October 2023 to over 16.2M in March 2024.

• Ad Spend & Channels:

  • Minimal monthly ad spend was recorded, with a notable increase in March 2024, involving $398 primarily through TikTok and Instagram.

Adobe Acrobat & Document Cloud

Adobe’s digital ecosystem includes acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends:

  • acrobat.adobe.com visits increased from 66M in October 2023 to 74M in March 2024, with monthly unique visits maintaining around 7M.

  • The true monthly audience reached over 42M by March 2024, with a balanced distribution between app and web users.

• App Engagement:

  • Monthly active users of the app remained stable, hovering around 10M throughout the period.

• Ad Spend & Channels:

  • Adobe’s monthly ad spend was substantial, peaking at over $12M in February 2024, with significant impressions across Instagram, YouTube, and Facebook.

Character.AI

Character.AI is represented by its website, character.ai, and the Character AI: Chat, Talk, Text app.

• Audience Trends:

  • character.ai experienced a peak of 1.7B visits in January 2024, with monthly unique visits around 2.9M.

  • The true monthly audience remained around 4.6M by March 2024.

• App Engagement:

  • The app’s monthly active users rose from 2.5M in October 2023 to over 3.4M in March 2024.

• Ad Spend & Channels:

  • Monthly ad spend was modest, with a notable increase in March 2024, focusing on Instagram and YouTube.

Conclusion

The Generative AI landscape in the US is rapidly evolving, with ChatGPT, Adobe Acrobat & Document Cloud, and Character.AI leading the charge. Sensor Tower’s comprehensive data offerings provide invaluable insights into cross-platform user behavior, essential for understanding market dynamics in this burgeoning sector. By leveraging these insights, decision-makers can strategically position themselves in the ever-changing digital arena.