Leading Health & Wellness Brands in Q1 2024: Mayo Clinic, CVS, and Walgreens

Introduction

In the rapidly evolving Health & Wellness sector, Mayo Clinic, CVS, and Walgreens have established a commanding digital presence in the United States. Leveraging Sensor Tower's unparalleled data offerings, we analyze these leading brands' performance from Q4 2023 to Q1 2024. Our insights draw on comprehensive datasets from web, app, and advertising metrics, highlighting trends and engagement across multiple platforms.

Mayo Clinic

Mayo Clinic is renowned for its medical research and healthcare services, operating several digital platforms, including mayo.edu, mayoclinic.org, and mayoclinichealthsystem.org, alongside the Mayo Clinic app.

• Audience Trends:

  • mayo.edu experienced a noticeable spike in March 2024, with visits surpassing 4M, reflecting an increased interest in their content.

  • mayoclinic.org remained stable with over 77M visits in March 2024, maintaining consistent user engagement.

  • mayoclinichealthsystem.org saw stable monthly visits around 2.3M, showcasing steady audience retention.

• App Engagement: The Mayo Clinic app's monthly active users decreased slightly, ending Q1 2024 with approximately 133K users, indicating a shift towards web engagement.

• Ad Spend & Channels: Mayo Clinic reduced monthly ad spend in early 2024, with a slight increase in March. Notably, OTT channels contributed significantly to monthly impressions, highlighting a strategic focus on over-the-top media services.

CVS

CVS is a leader in pharmacy and health solutions, with a robust digital presence driven by its website, cvs.com, and the CVS Health app.

• Audience Trends:

  • cvs.com saw a dip in visits in February 2024, with numbers hovering around 119M, before a slight recovery in March.

  • The monthly true audience remained above 25M throughout Q1 2024, underscoring CVS's strong digital footprint.

• App Engagement: The CVS Health app maintained a stable monthly active user base, with users consistently around 10M, suggesting balanced web and app utilization.

• Ad Spend & Channels: CVS significantly increased monthly ad spend in March 2024, focusing heavily on OTT and social media channels, which delivered substantial impressions.

Walgreens

Walgreens, a major pharmacy chain, operates through its website, walgreens.com, and the Walgreens app.

• Audience Trends:

  • walgreens.com saw a stable trend with visits around 115M in March 2024, maintaining strong user engagement.

  • Monthly true audience figures remained robust, consistently exceeding 25M.

• App Engagement: The Walgreens app showed a slight increase in monthly active users, reaching over 10M in March 2024, indicating growing mobile engagement.

• Ad Spend & Channels: Walgreens managed its monthly ad spend strategically, with a focus on OTT and YouTube, generating significant impressions and enhancing brand visibility.

Conclusion

The digital landscapes of Mayo Clinic, CVS, and Walgreens demonstrate dynamic engagement strategies and diverse platform usage. Sensor Tower's comprehensive data offerings provide invaluable insights into web, app, and advertising performance, enabling brands to excel in the competitive Health & Wellness market. As these brands continue to adapt and innovate, their digital footprints are set to expand further, driven by data-driven strategies and consumer engagement.

For more detailed insights and data exploration, visit Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offerings.