Leading Brands in the US Health & Wellness Category: Q1 2024 Insights

The Health & Wellness sector continues to thrive in the US, with leading brands such as CVS, Walgreens, and Mayo Clinic showing significant audience engagement across their digital platforms. This article highlights their performance from Q4 2023 to Q1 2024, based on Sensor Tower’s comprehensive data.

CVS

CVS maintains a robust digital presence through its website, cvs.com, and the CVS Health app.

• Audience Trends: The monthly deduplicated audience for CVS remained stable, hovering around 25M throughout Q1 2024. Web-only visitors consistently outpaced app-only visitors, with web visits peaking at over 195M in October 2023 and stabilizing around 123M by March 2024.

• App Engagement: The CVS Health app saw a steady increase in monthly active users, reaching over 3.2M by February 2024, indicating strong mobile engagement.

• Ad Spend & Channels: CVS’s monthly advertising spend showed a notable spike in March 2024, exceeding $10M, with significant impressions across channels like Facebook and Instagram.

Walgreens

Walgreens leverages its website, walgreens.com, and the Walgreens app to engage users effectively.

• Audience Trends: Walgreens experienced a peak in web visits in December 2023, with numbers exceeding 189M. The monthly deduplicated audience remained above 25M throughout Q1 2024, with a balanced distribution between web and app visitors.

• App Engagement: The Walgreens app maintained a stable monthly active user base, with users around 3.3M in March 2024.

• Ad Spend & Channels: Monthly ad spend was highest in October 2023, reaching over $12M, with significant investments in OTT and YouTube channels delivering substantial impressions.

Mayo Clinic

Mayo Clinic's digital strategy includes mayo.edu, mayoclinic.org, mayoclinichealthsystem.org, and the Mayo Clinic app.

• Audience Trends: The primary website, mayoclinic.org, consistently attracted over 75M visits monthly, while the deduplicated audience across platforms remained stable around 22M.

• App Engagement: The Mayo Clinic app had modest engagement, with monthly active users just under 40K throughout the period.

• Ad Spend & Channels: Mayo Clinic’s monthly advertising efforts were steady, with spend peaking in October 2023 at approximately $1.2M, focusing on Facebook and OTT platforms.

Conclusion

The Health & Wellness sector shows diverse digital engagement patterns across leading brands. CVS, Walgreens, and Mayo Clinic each have unique strengths in web and app presence, reflecting their strategic focus areas. Sensor Tower’s data provides unparalleled insights into these trends, highlighting the importance of cross-platform strategies for engaging audiences effectively.

For more detailed insights, explore our Web Insights, Pathmatics, and App Performance Insights offerings.