Leading Brands in the US Home & Garden Shopping Category: Q1 2024 Insights

In Q1 2024, the Home & Garden Shopping category in the US witnessed impressive performances from top brands such as The Home Depot, Lowe's Home Centers, Inc., and Amazon Ring. These companies showcased remarkable engagement across their websites and apps, underpinned by strategic advertising initiatives. Sensor Tower’s comprehensive data provides unparalleled insights into these trends, offering a deep dive into cross-platform user behavior.

The Home Depot

The Home Depot has established a formidable digital presence through its website, homedepot.com, and the The Home Depot app.

• Audience Trends: From Q4 2023 to Q1 2024, homedepot.com experienced fluctuations in unique visits, peaking at over 45M in November 2023 before stabilizing at 42M by March 2024. The monthly deduplicated audience remained above 48M throughout the quarter.

• App Engagement: The app saw a notable increase in monthly active users, reaching approximately 4.2M by March 2024, indicating a robust mobile market presence.

• Ad Spend & Channels: The Home Depot's monthly advertising spend peaked in October 2023 at over $2.7M, with significant impressions driven by OTT and Facebook channels.

Lowe’s Home Centers, Inc.

Lowe’s effectively engages its audience through lowes.com and the Lowe's Home Improvement app.

• Audience Trends: Unique visits to lowes.com showed a consistent pattern, averaging around 32M monthly visits from Q4 2023 to Q1 2024. The monthly deduplicated audience consistently exceeded 36M by March 2024.

• App Engagement: The app's monthly active user base remained stable, hovering around 1.8M throughout Q1 2024.

• Ad Spend & Channels: Lowe's invested heavily in advertising, with a peak monthly spend of over $20M in December 2023. Facebook and OTT channels were major contributors to their extensive reach.

Amazon Ring

Amazon Ring's digital strategy is reflected through the ring.com website and the Ring - Always Home app.

• Audience Trends: The website saw a dramatic spike in visits, reaching 76M in February 2024. The monthly deduplicated audience remained strong, consistently around 32M.

• App Engagement: The Ring app's monthly active users were stable, averaging over 10M each month, showcasing a dominant mobile market presence.

• Ad Spend & Channels: Amazon Ring maintained a consistent monthly advertising spend, with OTT channels being particularly effective, delivering substantial impressions across the quarter.

Conclusion

These leading brands in the Home & Garden Shopping category have effectively leveraged both web and mobile platforms to engage their audiences. Sensor Tower’s comprehensive data highlights the nuanced cross-platform strategies these brands employ, demonstrating the power of integrated digital marketing efforts. With Sensor Tower’s unmatched insights, businesses can better understand and adapt to the evolving digital landscape, ensuring strategic advantages in decision-making.