Top Brands in US Investing & Financial Management: Q1 2024 Analysis

In Q1 2024, the Investing & Financial Management category in the United States witnessed significant developments. This article explores the performance of three leading brands: Fidelity, Coinbase, Inc., and Robinhood Markets, Inc. We delve into their web and app presence, user engagement, and advertising trends, with insights powered by Sensor Tower's unparalleled data analytics.

Fidelity

Fidelity's digital presence is robust, marked by its website, fidelity.com, and the Fidelity Investments app.

• Audience Trends: From Q4 2023 to Q1 2024, fidelity.com experienced a notable increase in visits, rising from over 120M in October 2023 to nearly 190M by March 2024. The monthly true audience figures remained stable above 13M throughout Q1 2024, with web-only visitors slightly outpacing app-only visitors.

• App Engagement: The Fidelity Investments app saw a steady rise in monthly active users, peaking at about 7.5M in March 2024.

• Ad Spend & Channels: Fidelity's monthly advertising spend decreased from approximately $14.8M in December 2023 to around $5.5M in March 2024, with significant impressions across Instagram and Facebook.

Coinbase, Inc.

Coinbase's digital footprint includes coinbase.com and the Coinbase: Buy BTC, ETH, SOL app.

• Audience Trends: Coinbase.com visits surged dramatically from about 43M in October 2023 to over 167M in March 2024. The monthly true audience also saw an impressive rise, reaching nearly 20M by the end of Q1 2024.

• App Engagement: The Coinbase app's monthly active users grew steadily, surpassing 15M in March 2024.

• Ad Spend & Channels: Monthly advertising spend remained modest, fluctuating around $200K-$500K, with a strong focus on platforms like Twitter and YouTube.

Robinhood Markets, Inc.

Robinhood's ecosystem includes robinhood.com and the Robinhood: Trade BTC, SOL, ETH app.

• Audience Trends: Robinhood.com visits increased from about 22M in October 2023 to over 37M in March 2024. The monthly true audience remained robust, nearing 9.5M.

• App Engagement: The Robinhood app's active user base showed consistent growth, reaching approximately 22M by March 2024.

• Ad Spend & Channels: Robinhood's monthly ad spend saw a significant uptick, peaking at over $16M in March 2024, predominantly on TikTok and Facebook.

Conclusion

The Q1 2024 data reveal dynamic trends across Fidelity, Coinbase, and Robinhood. Fidelity's steady audience growth, Coinbase's remarkable traffic surge, and Robinhood's aggressive advertising strategy underscore each brand's unique approach to engaging users across web and app platforms. Sensor Tower's comprehensive insights continue to be instrumental in understanding these shifts, offering unparalleled cross-platform analytics that drive strategic decision-making.

By leveraging Sensor Tower's data, decision-makers can gain a competitive edge, optimizing their strategies for a rapidly evolving digital landscape.