Leading Brands in Media & Entertainment: Q1 2024 Insights

In the rapidly evolving Media & Entertainment sector, YouTube, Facebook, and TikTok continue to dominate the U.S. market. This article explores their performance from Q4 2023 to Q1 2024, leveraging Sensor Tower’s unparalleled data insights.

YouTube

YouTube maintains a robust digital presence with its website, youtube.com, and the YouTube app.

• Audience Trends: The website consistently attracted over 220M unique visits monthly, with visits per unique visitor ranging from 153 to 169. The monthly true audience remained stable, exceeding 320M throughout the quarter.

• App Engagement: The YouTube app saw monthly active users hover around 245M, indicating stable user engagement.

• Ad Spend & Channels: Monthly ad spend witnessed a significant drop post-November, starting from over $6.5M to under $600K by March. Snapchat and TikTok were major channels, contributing large impressions.

Facebook

Facebook’s ecosystem includes facebook.com and the Facebook app.

• Audience Trends: Unique visits to the website remained stable, averaging around 180M monthly. The monthly true audience grew slightly, reaching 287M by March.

• App Engagement: The app showed a steady monthly active user base, climbing slightly to 252M in March.

• Ad Spend & Channels: Facebook’s monthly ad spend peaked at $7.7M in January, with Snapchat and YouTube being key channels for impressions.

TikTok

TikTok's digital footprint includes douyin.com and tiktok.com, along with the TikTok app.

• Audience Trends: Monthly true audience figures remained stable above 186M. The website experienced a slight decrease in visits, while the app maintained a strong presence.

• App Engagement: Monthly active users of the TikTok app remained consistent, with figures around 120M.

• Ad Spend & Channels: TikTok’s monthly ad spend saw fluctuations, peaking at $6.5M in October. Facebook and YouTube were primary channels for advertising.

Conclusion

In Q1 2024, YouTube, Facebook, and TikTok continued to lead the Media & Entertainment category in the U.S. Sensor Tower’s comprehensive data offerings, including Web Insights, Pathmatics, and App Performance Insights, provide crucial insights into cross-platform user behavior, underscoring their dominant positions.

For more detailed insights, explore Sensor Tower’s products that uniquely cross-reference web, app, and advertising data to deliver unmatched market intelligence.