Leading News & Magazines Brands in the US: Q1 2024 Performance Overview

In the ever-evolving landscape of news and magazines, leading brands like CNN, NBC Nightly News, and Fox News Channel continue to dominate the US market. This article delves into their performance trends from Q4 2023 to Q1 2024, leveraging insights from Sensor Tower’s comprehensive data offerings.

CNN

CNN maintains a robust digital presence with its website, cnn.com, and the CNN: Live & Breaking News app.

• Audience Trends: From Q4 2023 to Q1 2024, cnn.com experienced steady growth. Unique visits rose from approximately 55M in December to over 63M by March. The monthly deduplicated audience remained stable above 60M throughout Q1 2024.

• App Engagement: The app saw a slight increase in monthly active users, starting from around 1.6M in December to over 1.7M by March, indicating consistent mobile engagement.

• Ad Spend & Channels: CNN's monthly ad spend showed a declining trend from October to January, with a slight uptick in February and March, primarily driven by OTT and Facebook channels. Total impressions exceeded 220M in October, dropping to about 90M by March.

NBC Nightly News

NBC Nightly News is accessible through its website, nbcnews.com, and the NBC News: Breaking News & Live app.

• Audience Trends: nbcnews.com saw a significant rise in unique visits, jumping from roughly 65M in December to over 70M by March. The overall monthly deduplicated audience hit a peak of about 70M in March.

• App Engagement: The app maintained a stable monthly active user base, hovering around 300K throughout Q1 2024.

• Ad Spend & Channels: NBC's monthly ad spend was concentrated on OTT, with spending peaking in November. Impressions on OTT surpassed 7M in November but declined by March.

Fox News Channel

Fox News Channel's digital footprint includes foxnews.com and the Fox News: US & World Headlines app.

• Audience Trends: foxnews.com saw a decrease in unique visits, from over 51M in October to about 30M by March. However, the website maintained strong engagement with visits per unique visitor staying high.

• App Engagement: The app's monthly active users fluctuated slightly, with a dip in March to around 1M from a peak of over 1.1M in January.

• Ad Spend & Channels: Fox News had minimal monthly ad spend, focusing primarily on Facebook. October saw the highest spend with over 5M impressions, decreasing significantly by March.

Conclusion

The insights provided by Sensor Tower highlight distinct patterns in audience engagement and ad strategy for leading news brands. With unique cross-referencing of web, app, and advertising data, Sensor Tower offers unparalleled insights into cross-platform user behavior, making it an essential tool for understanding market dynamics.

For those interested in exploring these trends further, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics provide detailed data and analysis.