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AI Insights · Timothy · March 2024

Leading Brands in U.S. Online Betting & Real Money Gambling: Q1 2024 Overview

Explore the performance of top U.S. brands in online betting and gambling during Q1 2024, highlighting key metrics and strategic insights from Sensor Tower's comprehensive data.

Leading Brands in U.S. Online Betting & Real Money Gambling: Q1 2024 Overview

In the competitive landscape of online betting and real money gambling, certain brands stand out due to their robust digital presence and audience engagement. In this article, we delve into the performance of three leading brands in the United States during Q1 2024: DraftKings Daily Fantasy Sports, PrizePicks, and Sleeper (Blitz Studios, Inc.). Sensor Tower's comprehensive data provides a unique insight into these brands' cross-platform strategies.

DraftKings Daily Fantasy Sports

DraftKings has maintained a stronghold in the online betting market through its website, draftkings.com, and the DraftKings Fantasy Sports app.

  • Audience Trends: The website saw a significant decrease in monthly visits from 110M in January to around 51M in March. The monthly true audience also followed a downward trend, starting above 4.2M and dropping to just over 3.4M by March. Web visitors dominated the audience, with app users forming a smaller segment.

  • App Engagement: The app experienced a decline in monthly active users, starting at approximately 1.2M in January and falling to 850K by March.

  • Ad Spend & Channels: Monthly ad spending decreased significantly from about $185K in January to around $74K in March. Key channels included desktop video and TikTok, with a notable absence of OTT spending by March.

PrizePicks

PrizePicks continues to capture attention through its website, prizepicks.com, and the PrizePicks - Fantasy Sports app.

  • Audience Trends: The website maintained a stable monthly audience, with visits hovering around 50M in March. The monthly true audience saw a decline from nearly 3.8M to 2.7M. A balanced mix of app and web users was observed.

  • App Engagement: Monthly active users on the app decreased from over 2.6M in January to just above 2M in March, showing a gradual decline in engagement.

  • Ad Spend & Channels: PrizePicks demonstrated a robust ad strategy with monthly spending peaking at over $8.6M in January, primarily through OTT channels. March saw a slight increase in ad spend compared to February.

Sleeper (Blitz Studios, Inc.)

Sleeper's digital footprint is evident through its website, sleeper.com, and the Sleeper - Fantasy Sports app.

  • Audience Trends: The website visits fluctuated, with a notable peak in March at over 6.4M. The monthly true audience remained relatively stable around 1.8M with a strong app user base.

  • App Engagement: The app saw a decrease in monthly active users from 2.9M in January to about 1.6M in March, reflecting a decline in user engagement.

  • Ad Spend & Channels: Monthly ad spending was highest in February at around $361K, with a focus on X and TikTok. March spending dropped significantly, indicating a strategic shift.

Conclusion

The first quarter of 2024 showcased varied strategies and audience engagement across these leading brands in the Online Betting & Real Money Gambling category. Sensor Tower's unparalleled data capabilities allowed for an in-depth analysis of cross-platform user behavior, emphasizing the critical role of both web and app interactions. For more insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: March 2024