Leading Pet Supply Brands in Q1 2024: A Data-Driven Analysis

Introduction

The pet supplies market in the United States continues to flourish, with leading brands such as Chewy, Inc., Petco, and PetSmart capturing significant monthly audiences across their digital platforms. Utilizing Sensor Tower's comprehensive data, this article explores the performance trends of these brands from Q4 2023 to Q1 2024, focusing on web and app engagement as well as advertising strategies.

Chewy, Inc.

Chewy's digital presence is anchored by its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: Chewy.com maintained a stable monthly audience with visits consistently above 180M. The monthly true audience hovered around 30M, with a balanced distribution between web and app visitors.

• App Engagement: The app experienced fluctuating monthly active users, peaking at approximately 8.3M in December before stabilizing around 7.4M in March.

• Ad Spend & Channels: Chewy's monthly ad spend increased notably in March, reaching about $23M, with TikTok and Facebook as dominant channels. Impressions peaked at over 2.6B in the same month.

Petco

Petco enhances its digital footprint with petco.com and the Petco: The Pet Parents Partner app.

• Audience Trends: Petco.com saw a dip in January with 64M visits but rebounded to over 74M by March. The monthly true audience remained above 10M consistently.

• App Engagement: The app's monthly active user base grew steadily, reaching over 1.5M in March, indicating rising mobile engagement.

• Ad Spend & Channels: Petco's monthly advertising spend peaked in March at around $6.3M, with Facebook and Instagram generating substantial impressions.

PetSmart

PetSmart's digital strategy is driven by petsmart.com and the PetSmart app.

• Audience Trends: Petsmart.com maintained stable monthly visits, exceeding 40M in March. The monthly true audience consistently remained above 7M.

• App Engagement: The app showed variable monthly active users, recovering to over 1.2M in March after a dip in February.

• Ad Spend & Channels: PetSmart's monthly ad spend decreased to around $3.1M in March, with YouTube and OTT channels playing significant roles in their strategy.

Conclusion

Sensor Tower's unparalleled data insights reveal distinct strategies and audience engagement patterns across these leading pet supply brands. From Chewy's robust monthly ad spend to Petco's growing mobile presence and PetSmart's steady web traffic, each brand demonstrates unique strengths in navigating the digital landscape. Sensor Tower's comprehensive cross-platform analysis proves essential for decision-makers seeking to understand these market dynamics and capitalize on emerging opportunities.