Leading Brands in US Programming & Developer Software: Q1 2024 Analysis

In the dynamic world of programming and developer software, three brands have distinguished themselves in Q1 2024: AppSheet, GitHub, and Azure. These leaders have demonstrated impressive metrics in terms of monthly deduplicated audience across their websites and apps. Leveraging Sensor Tower’s comprehensive data, we delve into the performance and emerging trends of these brands from Q4 2023 to Q1 2024.

AppSheet

AppSheet is renowned for empowering users to create custom applications without coding. Its digital footprint includes the website, appsheet.com, and the Wallpapers app.

• Audience Trends: The website experienced fluctuating monthly visits, peaking at over 2.9M in February 2024. The monthly deduplicated audience remained stable above 6M throughout the quarter, with a significant portion accessing the app exclusively.

• App Engagement: The Wallpapers app maintained a robust monthly active user base, exceeding 5.4M in March 2024, indicating sustained interest in mobile experiences.

• Ad Spend & Channels: AppSheet focused on organic growth, with no monthly advertising spend during this period.

GitHub

GitHub, a leading platform for collaborative software development, showcases its influence through its website, github.com, and the GitHub app.

• Audience Trends: The website consistently attracted over 80M monthly visits, with a noticeable increase in March 2024. The monthly deduplicated audience rose to over 2.3M, with web users significantly outnumbering app users.

• App Engagement: The GitHub app saw a gradual increase in monthly active users, reaching approximately 92K in March 2024.

• Ad Spend & Channels: GitHub significantly increased its monthly advertising spend, peaking in February 2024 with over $1.3M focused on LinkedIn and Facebook, generating substantial impressions.

Azure

Azure, Microsoft's cloud computing service, extends its reach through azure.com, azure.microsoft.com, and windowsazure.com, alongside the Microsoft Azure app.

• Audience Trends: Azure’s websites consistently attracted millions of visits, with azure.com alone surpassing 78M monthly visits in March 2024. The monthly deduplicated audience remained stable above 900K throughout the quarter.

• App Engagement: The Microsoft Azure app maintained a steady monthly active user base, with users hovering around 9K.

• Ad Spend & Channels: Azure's advertising strategy was robust, with monthly spend peaking at over $4.4M in January 2024, primarily on LinkedIn and desktop displays, generating significant impressions across multiple channels.

Conclusion

Examining these industry leaders reveals that Sensor Tower’s data delivers unparalleled insights into cross-platform user behavior. From web insights to app performance and advertising spend, Sensor Tower empowers stakeholders to comprehend the multifaceted dynamics of these brands. With tools like Web Insights, Pathmatics, and App Performance Insights, businesses can make informed decisions in an ever-evolving digital landscape.