Leading Real Estate Brands in the US: Q1 2024 Insights

In the ever-evolving real estate market, digital presence is crucial for engaging potential buyers and renters. Q1 2024 has seen significant trends among leading brands such as Zillow, Realtor.com, and Redfin. Utilizing Sensor Tower's comprehensive data, we analyze their performance across websites and apps, offering insights into user engagement and advertising strategies.

Zillow

Zillow's digital reach is expansive, with its website, zillow.com, and the Zillow Real Estate & Rentals app leading the way.

• Audience Trends: From Q4 2023 to Q1 2024, zillow.com saw a consistent increase in unique visitors, peaking at 63M in March 2024. The combined monthly deduplicated audience remained stable above 80M throughout the quarter.

• App Engagement: The app maintained strong monthly active users, reaching over 10M by March 2024, indicating a solid mobile presence.

• Ad Spend & Channels: Zillow's monthly ad spend varied, with a notable focus on Facebook and OTT (Over-the-top media service) channels, delivering significant impressions each month.

Realtor.com

Realtor.com, through its website, realtor.com, and the Realtor.com Real Estate & Rent app, shows robust digital activity.

• Audience Trends: The website's unique visitors increased steadily, surpassing 24M by March 2024. The monthly deduplicated audience also grew to nearly 30M, highlighting web dominance.

• App Engagement: The app showed growth in monthly active users, reaching approximately 2.2M by the end of Q1 2024, reflecting a rising mobile engagement.

• Ad Spend & Channels: Realtor.com diversified its monthly advertising, with significant investments in OTT and YouTube, achieving broad reach and engagement.

Redfin

Redfin's digital strategy includes redfin.com, rent.com, and the Redfin: Buy, Sell & Rent Homes app.

• Audience Trends: Redfin.com saw a significant increase in unique visitors, reaching over 17M by March 2024. Rent.com also experienced growth, with unique visits rising above 2.3M.

• App Engagement: The Redfin app maintained a stable monthly user base, with active users climbing to over 3.2M by March 2024.

• Ad Spend & Channels: Redfin's monthly advertising strategy focused on YouTube and OTT, resulting in substantial impressions, particularly in January and February 2024.

Conclusion

The real estate market's digital landscape in Q1 2024 showcases the importance of a strong web and mobile presence. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these trends. By leveraging Sensor Tower's Web Insights, App Performance Insights, and Pathmatics, brands can better understand cross-platform user behavior and optimize their strategies for increased engagement and reach. This data-driven approach empowers decision-makers to make informed strategic choices, ensuring continued growth and competitive advantage in the digital real estate arena.

For more insights, explore our comprehensive analytics tools that provide a competitive edge in the market. Learn more.