Leading Brands in US Travel & Tourism: Q1 2024 Insights

The travel and tourism sector in the United States experienced notable digital engagement trends from Q4 2023 to Q1 2024. Sensor Tower's comprehensive data analysis reveals key insights into the performance of leading brands like Google Maps, Expedia, and Uber. This article explores the digital footprints of these brands, highlighting their monthly true audience, app engagement, and advertising strategies.

Google Maps: Navigating Consistency

Google Maps maintains a robust digital presence with its website, maps.google.com, and the Google Maps app.

• Audience Trends: The monthly true audience for Google Maps remained stable, consistently hovering around 210M+ from Q4 2023 to Q1 2024. The app dominated with the majority of visitors, while web-only visitors were fewer, indicating a strong preference for mobile usage.

• App Engagement: Monthly active users for the app fluctuated slightly, with numbers consistently above 210M, peaking in March 2024.

• Ad Spend & Channels: Google Maps' monthly advertising spend was minimal, with notable expenditures on Instagram in November 2023 and March 2024, generating modest impressions.

Expedia: Expanding Horizons

Expedia's digital ecosystem includes expedia.com and the Expedia: Hotels, Flights, Cars app.

• Audience Trends: Expedia saw an upward trend in monthly true audience, surpassing 36M in March 2024. The website consistently attracted more visitors than the app, highlighting the web's dominance in user engagement.

• App Engagement: Monthly active users on the app increased steadily, surpassing 11M by March 2024, reflecting growing mobile engagement.

• Ad Spend & Channels: Expedia invested heavily in advertising, with significant monthly spends on YouTube and OTT platforms, generating billions of impressions, particularly in January 2024.

Uber: Riding the Wave

Uber's platform consists of uber.com and the Uber - Request a ride app.

• Audience Trends: Uber's monthly true audience showed resilience, climbing back to 43M+ in March 2024 after a dip in the previous months. The app continued to draw the bulk of users.

• App Engagement: The app maintained strong engagement, with monthly active users rising above 40M in March 2024, indicating a steady reliance on mobile access.

• Ad Spend & Channels: Uber's advertising efforts were diverse, with significant monthly investments across TikTok and YouTube, resulting in hundreds of millions of impressions.

Conclusion

Sensor Tower's unparalleled cross-referencing capabilities offer valuable insights into the digital strategies of leading brands in the travel and tourism sector. By analyzing web and app data alongside advertising efforts, businesses can make informed decisions to optimize their digital presence. For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.

With a comprehensive view of audience behavior, brands like Google Maps, Expedia, and Uber can continue to navigate the dynamic landscape of travel and tourism, ensuring they remain at the forefront of digital engagement.