Leading Brands in US Travel & Tourism: Q1 2024 Insights

As we dive into Q1 2024, the Travel & Tourism category in the US continues to thrive, with key players maintaining substantial monthly deduplicated audiences across their websites and apps. Sensor Tower's comprehensive data analysis offers unique insights into these trends, focusing on Google Maps, Ride with Uber, and Expedia.

Google Maps

Google Maps remains a pivotal tool in the travel sector, offering both a website and a mobile app that cater to millions of users.

• Audience Trends: The website, maps.google.com, experienced fluctuations in visits, peaking at 785K in March. The monthly deduplicated audience remained stable, hovering around 210M, with a significant majority accessing via the app.

• App Engagement: The Google Maps app consistently engaged over 25M monthly active users, showcasing steady growth through the quarter.

• Ad Spend & Channels: Google Maps' advertising spend was minimal, with occasional spikes on Instagram, reflecting a strategic focus on organic reach rather than paid channels.

Ride with Uber

Uber continues to dominate the ride-hailing market with its robust digital presence.

• Audience Trends: Uber.com saw varied traffic, with visits ranging from 32M to 36M monthly. The true monthly deduplicated audience remained above 39M, indicating a strong cross-platform presence.

• App Engagement: The Uber - Request a ride app maintained over 30M monthly active users, with a notable increase in March.

• Ad Spend & Channels: Uber's advertising strategy was dynamic, with significant investments across OTT, YouTube, and TikTok, delivering billions of impressions.

Expedia

Expedia stands out with its extensive reach in travel bookings.

• Audience Trends: Expedia.com consistently attracted over 250M visits each month, with unique visits reaching nearly 29M in March.

• App Engagement: The Expedia: Hotels, Flights, Cars app saw a steady increase in monthly active users, surpassing 5M.

• Ad Spend & Channels: Expedia's advertising spend was substantial, particularly on YouTube and Facebook, achieving extensive reach with billions of impressions.

Conclusion

The Travel & Tourism sector continues to evolve, with Google Maps, Uber, and Expedia leading the charge. Sensor Tower's unparalleled data insights into web and app engagement, combined with detailed advertising analysis, provide a comprehensive view of the market landscape. As these brands continue to innovate and expand their reach, understanding cross-platform user behavior remains crucial for sustained growth.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.