Leading Brands in U.S. Travel Booking Services & Agencies: Q1 2024 Analysis

Introduction

In the dynamic landscape of travel booking services, several brands have emerged as leaders in the U.S. market. This article delves into the performance of Expedia, Booking.com, and TripAdvisor, highlighting their website and app trends from Q4 2023 to Q1 2024. Sensor Tower's comprehensive data offers unparalleled insights into these brands' cross-platform user behavior.

Expedia

Expedia's digital ecosystem includes expedia.com and the Expedia: Hotels, Flights, Cars app.

• Audience Trends: Expedia.com experienced a steady increase in visits, reaching nearly 300M by March 2024. The monthly true audience saw a notable rise, surpassing 36M in March.

• App Engagement: The app's monthly active users peaked at over 11M in March, reflecting a growing preference for mobile bookings.

• Ad Spend & Channels: Expedia's monthly ad spend fluctuated, with a peak of over $23M in January. Major channels included Facebook and YouTube, with significant impressions from OTT channels.

Booking.com

Booking.com's presence is marked by booking.com and the Booking.com: Hotels & Travel app.

• Audience Trends: The website witnessed a surge, with visits surpassing 305M in March. The monthly true audience grew to around 29M.

• App Engagement: The app maintained a stable monthly active user base, with active users nearing 9.6M in March.

• Ad Spend & Channels: Booking.com increased its monthly ad spend to over $20M in March, leveraging platforms like Instagram and Facebook for substantial reach.

TripAdvisor

TripAdvisor's offerings include tripadvisor.com and the Tripadvisor: Plan & Book Trips app.

• Audience Trends: The website saw consistent traffic, hitting over 113M visits in March. The monthly true audience remained stable at around 20M.

• App Engagement: The app's monthly active users hovered around 1.8M in March, indicating steady engagement.

• Ad Spend & Channels: TripAdvisor's monthly ad spend was modest, with a peak of about $1.1M in November, focusing heavily on Facebook and Instagram.

Conclusion

The travel booking sector in the U.S. continues to thrive, with Expedia, Booking.com, and TripAdvisor leading the charge. Sensor Tower's unique cross-referencing capabilities provide critical insights into these brands' performance across web and app platforms. For detailed insights into web traffic, app engagement, and advertising strategies, Sensor Tower's offerings remain unparalleled in the industry.

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