Leading Brands in Australia's Antivirus & Security Sector in Q2 2024

In Q2 2024, Australia's Antivirus & Security sector witnessed remarkable activity from leading brands such as NordVPN, LastPass, and ExpressVPN International Ltd. This analysis highlights their digital presence across websites and apps, supported by Sensor Tower's comprehensive data insights.

NordVPN

NordVPN is renowned for its robust VPN services, offering secure and fast internet access. Its digital footprint includes its website nordvpn.com and the NordVPN: VPN Fast & Secure app.

• Audience Trends: From Q1 to Q2 2024, nordvpn.com maintained a steady stream of monthly visits, with a slight increase towards June, reaching approximately 900K visits. The monthly true audience saw a consistent upward trend, surpassing 500K by June.

• App Engagement: The NordVPN app experienced notable growth in monthly active users, climbing from around 290K in January to over 430K by June, indicating strong mobile engagement.

• Ad Spend & Channels: NordVPN's monthly advertising spend varied, peaking in April with over $70K, primarily focused on YouTube, which generated the highest monthly impressions.

LastPass

LastPass is a leading password manager known for its user-friendly security solutions. Its presence is marked by its website lastpass.com and the LastPass Password Manager app.

• Audience Trends: LastPass saw a surge in monthly web visits, particularly in May and June, with numbers exceeding 1.3M. The monthly true audience remained stable above 260K throughout Q2.

• App Engagement: The app's monthly active user base steadily increased, ending June with approximately 180K users, reflecting a growing preference for mobile access.

• Ad Spend & Channels: Minimal monthly advertising spend was observed in Q2, with a slight increase in June, primarily through Facebook, generating modest monthly impressions.

ExpressVPN International Ltd.

ExpressVPN is celebrated for its ultra-secure VPN services, offering comprehensive online protection. Its strong digital presence is anchored by expressvpn.com and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: ExpressVPN's website showed a consistent rise in monthly visits, reaching over 1.6M by June. The monthly true audience also increased steadily, surpassing 270K in the same month.

• App Engagement: The app maintained a strong monthly active user base, with active users rising to approximately 180K by June, showcasing robust app engagement.

• Ad Spend & Channels: Monthly advertising efforts were minimal, with a brief spike in March focused on Instagram.

Conclusion

The Q2 2024 data underscores the dynamic landscape of the Antivirus & Security category in Australia. NordVPN, LastPass, and ExpressVPN have demonstrated diverse strategies and growth trends across web and app platforms. Sensor Tower's unique ability to cross-reference data from web, app, and advertising sources provides unparalleled insights into these brands' performances, essential for understanding cross-platform user behavior.

For more detailed insights, Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offer comprehensive data on audience engagement and advertising strategies.