Leading Brands in Australia's Food Delivery Services: Q2 2024 Analysis

In the rapidly evolving landscape of food delivery services in Australia, certain brands have emerged as frontrunners, capturing significant audience attention across both websites and apps. In Q2 2024, UberEATS, DoorDash, and HelloFresh have stood out, demonstrating impressive digital engagement. This article delves into their performance from Q1 to Q2 2024, highlighting their audience trends, app engagement, and advertising strategies.

UberEATS for Customers

UberEATS has maintained its position as a leader in food delivery, with a robust digital presence across its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends: From Q1 to Q2 2024, the website visits demonstrated a sharp increase, reaching over 8M in June. The monthly deduplicated audience also grew steadily, maintaining above 4M by June, with a notable rise in web-only visitors.

• App Engagement: The app's monthly active users remained stable, hovering around 2.1M, showcasing consistent mobile engagement.

• Ad Spend & Channels: UberEATS significantly increased its monthly advertising expenditure, peaking at over $900K in June, with TikTok and YouTube as primary channels for impressions.

DoorDash For Customers

DoorDash continues to be a formidable competitor in the food delivery space, with its website, doordash.com, and the DoorDash - Food Delivery app.

• Audience Trends: Website visits remained robust, with a notable uptick in March, exceeding 6.7M visits. The monthly deduplicated audience was slightly below 2M by June, with a balanced distribution between app and web users.

• App Engagement: The app experienced a gradual increase in monthly active users, reaching approximately 1.5M in June, indicating steady user retention.

• Ad Spend & Channels: DoorDash's monthly ad spend saw a peak in June at around $930K, leveraging platforms like YouTube and Instagram for broad reach.

HelloFresh

HelloFresh, known for its meal kit delivery service, maintains a strong digital footprint with hellofresh.com and the HelloFresh: Meal Kit Delivery app.

• Audience Trends: The website visits experienced a decline in Q2, stabilizing around 900K in June. The monthly deduplicated audience also saw a reduction, with web-only visitors forming a significant portion.

• App Engagement: The app's monthly active user base decreased slightly, with numbers around 220K by June, reflecting a focus on web engagement.

• Ad Spend & Channels: HelloFresh's monthly advertising expenditure decreased over the quarters, with a focus on Facebook and Instagram, totaling around $387K in June.

Conclusion

The data provided by Sensor Tower underscores the dynamic nature of the food delivery market in Australia. UberEATS, DoorDash, and HelloFresh each exhibit unique strengths across their digital platforms. Sensor Tower's comprehensive insights, available through Web Insights, App Performance Insights, and Pathmatics, are invaluable for understanding cross-platform user behavior, making it an essential tool for brands aiming to optimize their digital strategies.

Sensor Tower’s consolidated data offers unique advantages for decision-makers, providing a clear picture of market dynamics and enabling strategic decisions with confidence. By leveraging these insights, investors and C-suite executives can better navigate the competitive landscape of the food delivery sector.