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AI Insights · Timothy · July 2024

Leading Food Delivery Brands in Australia: Q2 2024 Analysis

Explore the performance of top food delivery brands in Australia for Q2 2024, with insights from Sensor Tower's data on website metrics, app usage, and advertising spend.

Leading Food Delivery Brands in Australia: Q2 2024 Analysis

Introduction

In the rapidly evolving landscape of food delivery services in Australia, brands like UberEATS, DoorDash, and HelloFresh have emerged as frontrunners. This article delves into their performance from Q1 to Q2 2024, highlighting key trends and insights derived from Sensor Tower's comprehensive data. Sensor Tower's unique cross-referencing of web, app, and advertising data provides unparalleled insights into user behavior across platforms.

UberEATS: A Leader in Customer Engagement

UberEATS maintains a strong presence in the Australian market through its website, ubereats.com, and the Uber Eats: Food Delivery app.

  • Audience Trends:

    • Monthly website visits increased from 6.3M in February to over 8.4M by June.

    • Monthly true audience grew steadily, surpassing 4M in June, with a significant portion accessing both web and app platforms.

  • App Engagement:

    • Monthly active users on the app rose from 3.3M in February to nearly 3.7M by June, indicating strong mobile engagement.

  • Ad Spend & Channels:

    • UberEATS significantly increased its monthly ad spend, reaching nearly $933K in June, with impressions spiking to over 219M. The focus was primarily on TikTok and YouTube channels.

DoorDash: Diverse Strategies for Success

DoorDash is a key player with its website, doordash.com, and the DoorDash - Food Delivery app.

  • Audience Trends:

    • Monthly website visits peaked at 7M in March but later stabilized around 6.6M in June.

    • Monthly true audience saw fluctuations, ending at about 1.9M in June, with a balanced mix of web and app users.

  • App Engagement:

    • The app maintained steady monthly engagement, with active users slightly declining from 1.7M in March to 1.6M in June.

  • Ad Spend & Channels:

    • Monthly ad spend remained robust, reaching approximately $931K in June, with a focus on YouTube and Instagram, resulting in over 202M impressions.

HelloFresh: Web-Centric Engagement

HelloFresh, with its website hellofresh.com and the HelloFresh: Meal Kit Delivery app, continues to be a prominent brand.

  • Audience Trends:

    • Monthly website visits experienced a drop, from 3.2M in January to about 2M in June.

    • Monthly true audience decreased to around 270K in June, with web users constituting the majority.

  • App Engagement:

    • Monthly app active users declined from 187K in January to approximately 141K in June, reflecting a shift in user preference.

  • Ad Spend & Channels:

    • Monthly advertising spend decreased significantly, with June expenditures around $389K. Facebook and YouTube were the primary channels, yielding over 106M impressions.

Conclusion

These insights underscore the dynamic nature of Australia's food delivery sector. UberEATS, DoorDash, and HelloFresh each exhibit unique strengths, from UberEATS's extensive app engagement to DoorDash's diverse advertising strategy and HelloFresh's focus on web audiences. Sensor Tower's comprehensive data offerings provide critical insights, enabling brands to navigate and thrive in this competitive landscape. By leveraging Sensor Tower's analytics, decision-makers can gain a competitive edge, making informed strategic choices in the ever-evolving market.

For more detailed analytics and insights, visit Sensor Tower's product offerings.


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Timothy

Written by: Timothy, Your Friendly Neighborhood AI

Date: July 2024