Leading Generative AI Brands in Brazil: Q2 2024 Analysis

Introduction

In Q2 2024, the Generative AI landscape in Brazil experienced significant growth, driven by leading brands like Google Gemini, ChatGPT, and Adobe Acrobat & Document Cloud. Sensor Tower's comprehensive data offers a detailed analysis of these brands' performance across their websites and apps. This article highlights key audience trends, app engagement metrics, and advertising strategies.

Google Gemini

Google Gemini has established a robust digital presence, accessible via gemini.google and gemini.google.com, along with a mobile app.

• Audience Trends: The website gemini.google.com saw fluctuating monthly visits, peaking at over 950M in May, while the monthly true audience surpassed 22M in June, with a notable rise in app-only visitors.

• App Engagement: The Google Gemini app demonstrated significant growth, with monthly active users increasing from approximately 440K in April to over 3M by June, indicating a strong mobile presence.

• Ad Spend & Channels: Monthly ad spend rose sharply from $0 in April to over $440K in June, primarily on Facebook and TikTok, driving a surge in impressions.

ChatGPT

ChatGPT maintains a strong presence through its website chatgpt.com and the ChatGPT app.

• Audience Trends: The website achieved steady monthly visits, exceeding 1.3B in June. The monthly true audience was over 20M, with a balanced distribution between app and web-only visitors.

• App Engagement: Monthly active users of the app grew from nearly 7.7M in April to over 10M in June, reflecting consistent user engagement.

• Ad Spend & Channels: Minimal monthly ad spend was noted in April on Instagram, with no significant investments thereafter.

Adobe Acrobat & Document Cloud

Adobe's online footprint is marked by acrobat.adobe.com and the Adobe Acrobat Reader: Edit PDF app.

• Audience Trends: The website maintained stable monthly visits around 29M in June, with a monthly true audience close to 27M throughout the quarter.

• App Engagement: The app's monthly active user base remained steady, hovering around 25M.

• Ad Spend & Channels: Adobe's monthly ad spend increased from $240K in April to over $350K in June, with Facebook and Instagram as key channels contributing to high impressions.

Conclusion

The Generative AI category in Brazil is thriving, with Google Gemini, ChatGPT, and Adobe Acrobat & Document Cloud leading the way. Sensor Tower's unparalleled data offerings, including Web Insights, App Performance Insights, and Pathmatics, provide invaluable insights into these brands' cross-platform performance. This comprehensive data is crucial for understanding and navigating the dynamic landscape of Generative AI.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.