Leading Health & Wellness Brands in Brazil: Q2 2024 Analysis

In the dynamic landscape of Brazil's Health & Wellness sector, several brands have emerged as frontrunners in Q2 2024. Leveraging Sensor Tower's comprehensive data insights, we explore the performance and trends of Drogaria São Paulo S.A., Strava, Inc., and Wellhub. This article delves into their digital presence, audience engagement, and advertising strategies.

Drogaria São Paulo S.A.

Drogaria São Paulo's digital footprint is robust, encompassing its website, drogariasaopaulo.com.br, and the Drogaria São Paulo app.

• Audience Trends: From Q1 to Q2 2024, the website maintained a stable visit count, peaking at approximately 42M in March. The monthly true audience remained steady, hovering around 6.9M to 7.3M throughout the quarter, with a balanced distribution between web and app users.

• App Engagement: The app experienced a consistent rise in monthly active users, reaching nearly 1.9M by June, reflecting a growing preference for mobile access.

• Ad Spend & Channels: Drogaria São Paulo's monthly advertising spend saw a moderate increase, surpassing $50K in May, with Facebook and Instagram being the primary channels for impressions.

Strava, Inc.

Strava's presence is anchored by its website, strava.com, and the Strava: Run, Bike, Hike app.

• Audience Trends: The website's visits grew steadily from 5.9M in January to over 7.7M by June. The app dominated the monthly true audience metrics, consistently engaging over 5M users.

• App Engagement: Monthly active users remained stable, with figures around 5.3M, showcasing Strava's strong mobile user base.

• Ad Spend & Channels: Strava's monthly ad spend decreased significantly, with a notable drop in June to under $500, primarily focusing on Instagram for impressions.

Wellhub

Wellhub, with its website wellhub.com and the Wellhub (Gympass) app, showcases a strong digital presence.

• Audience Trends: The website experienced fluctuations, with visits ranging from 12M to 21M across the quarter. The monthly true audience remained robust, consistently exceeding 5M, with app users comprising the majority.

• App Engagement: The app's active user base was impressive, peaking at nearly 4.7M in May, indicating high engagement levels.

• Ad Spend & Channels: Wellhub's monthly ad spend was substantial, exceeding $600K in January, with Facebook and Instagram being the leading platforms for delivering impressions.

Conclusion

The Health & Wellness sector in Brazil continues to thrive, with Drogaria São Paulo S.A., Strava, Inc., and Wellhub leading the charge. Sensor Tower's unparalleled data insights, including Web Insights, App Performance Insights, and Pathmatics, offer a comprehensive view of cross-platform user behavior, underscoring the importance of digital strategy in this competitive landscape. By leveraging these insights, decision-makers can strategically position their brands for sustained growth and success.