Leading Shopping Brands in Brazil: Q2 2024 Analysis

In the ever-evolving landscape of online shopping, Brazil stands out with its dynamic market and leading brands. In Q2 2024, brands like MercadoLibre S.R.L., Magazine Luiza (Magalu), and SheIn Group Limited showcased significant digital presence and performance. This article delves into their trends across websites, apps, and advertising, highlighting Sensor Tower's unparalleled insights.

MercadoLibre S.R.L.

MercadoLibre's digital reach includes its website, mercadolibre.com, and the Mercado Libre app.

• Audience Trends: From Q1 to Q2 2024, MercadoLibre maintained a stable monthly deduplicated audience consistently above 130M. The website attracted over 500M unique visitors monthly, with visits per unique visitor remaining around 14.

• App Engagement: The app saw monthly active users fluctuate slightly but remained above 33M, indicating a robust mobile presence.

• Ad Spend & Channels: Monthly advertising expenditure saw a gradual decline from January's $7.8M to June's $5.9M, with impressions peaking in April at over 5.3B. Facebook dominated ad channels, although spending decreased steadily.

Magazine Luiza (Magalu)

Magalu's presence is marked by its website, magazineluiza.com.br, and the Magalu: loja e compras online app.

• Audience Trends: The website experienced a decrease in visits from over 107M in January to 71M in June. Unique visits followed a similar trend, indicating a shifting audience.

• App Engagement: The app's monthly active user base decreased from over 14M in January to roughly 11M in June, suggesting a need for renewed engagement strategies.

• Ad Spend & Channels: Monthly ad expenditure rose from January's $2.5M to May's peak of $2.8M, with Facebook leading the charge in impressions and spend.

SheIn Group Limited

SheIn's footprint includes shein.com and the SHEIN app.

• Audience Trends: SheIn's website visits rose from 399M in February to over 541M in June, with unique visits showing a similar upward trajectory.

• App Engagement: The app's monthly active user count grew steadily, surpassing 20M by June, highlighting increased mobile engagement.

• Ad Spend & Channels: Monthly ad spend increased significantly, from $2.1M in January to over $3.3M in June. Facebook and Instagram were key platforms, with impressions peaking in June.

Conclusion

In Q2 2024, MercadoLibre, Magalu, and SheIn demonstrated varied digital strategies and audience engagement levels. Sensor Tower's comprehensive data highlights these brands' performance across web and mobile platforms, offering critical insights into their market dynamics. As the shopping landscape continues to evolve, these insights are invaluable for understanding cross-platform user behavior.

For more detailed insights, explore Sensor Tower's Web Insights, Pathmatics, and App Performance Insights.