Leading Shopping Brands in Brazil: Q2 2024 Overview

In the dynamic world of online shopping, Brazil’s market has witnessed significant activity in Q2 2024. Among the top contenders in the Shopping category are MercadoLibre S.R.L., Magazine Luiza (Magalu), and SheIn Group Limited. This article delves into their performance trends and audience engagement across various platforms.

MercadoLibre S.R.L.

MercadoLibre is a powerhouse in Brazil, known for its extensive e-commerce and fintech platforms. Its digital presence is led by mercadolibre.com and mercadopago.com, alongside the Mercado Libre app.

• Audience Trends:

  • mercadolibre.com: Maintained a steady monthly audience, with unique visits hovering around 50M. Visits per unique visitor remained stable at about 14.

  • mercadopago.com: Experienced fluctuations, with a noticeable monthly peak in June at 10M visits. Visits per unique visitor were consistently around 9 to 11.

• App Engagement:

  • The Mercado Libre app saw a gradual increase in monthly active users, reaching over 103M by June.

• Ad Spend & Channels:

  • Monthly advertising expenditure decreased from approximately $7.8M in January to $5.9M in June. The primary channels were Facebook and TikTok, with Facebook leading in impressions.

Magazine Luiza (Magalu)

Magalu is a leading retail brand in Brazil, known for its extensive online and offline presence. Its digital presence is solidified through magazineluiza.com.br and the Magalu: loja e compras online app.

• Audience Trends:

  • magazineluiza.com.br: Showed a declining trend in monthly visits, from over 106M in January to around 71M in June. Visits per unique visitor remained steady at about 7 to 9.

• App Engagement:

  • The app’s monthly active user base decreased slightly, ending the quarter with about 44M users.

• Ad Spend & Channels:

  • Monthly ad spend peaked at approximately $2.8M in May, with Facebook being the dominant channel, followed by Instagram.

SheIn Group Limited

SheIn is a global fashion brand making significant inroads into the Brazilian market. Its influence is marked by shein.com and the SHEIN app.

• Audience Trends:

  • shein.com: Witnessed growth, with monthly visits increasing from 400M in February to over 542M in June. Visits per unique visitor remained high at around 15 to 17.

• App Engagement:

  • The SHEIN app saw a continuous rise in monthly active users, reaching nearly 80M by June.

• Ad Spend & Channels:

  • Monthly ad spending rose from $2.1M in January to $3.3M in June, with Facebook and Instagram leading in impressions.

Conclusion

The Q2 2024 analysis reveals distinct trends for each brand. MercadoLibre maintains a stable monthly audience, Magalu faces slight declines, while SheIn experiences growth. Sensor Tower’s comprehensive data provides critical insights into these trends across web, app, and advertising channels, highlighting the power of cross-platform analytics. For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics. This consolidated data offers unique advantages for decision-makers, empowering them to stay ahead in the competitive market.