Leading Antivirus & Security Brands in Canada: Q2 2024 Overview

In the dynamic landscape of digital security, several brands continue to distinguish themselves in Canada. This article delves into the performance of NordVPN, Express VPN International Ltd., and Avast in the Antivirus & Security category from Q1 to Q2 2024. Utilizing Sensor Tower's comprehensive data, we explore their web and app presence alongside advertising strategies.

NordVPN

NordVPN's digital footprint is robust, featuring its website, nordvpn.com, and the NordVPN: VPN Fast & Secure app.

• Audience Trends: NordVPN's website maintained a strong presence, with monthly visits fluctuating around the 2M mark, peaking in March at over 2.2M. The monthly true audience consistently exceeded 1M, with a significant portion accessing via the app.

• App Engagement: The app's monthly active users saw a steady increase, reaching approximately 840K in June, reflecting a rising interest in mobile security solutions.

• Ad Spend & Channels: NordVPN's monthly advertising spend was notable, with a peak in January at over $170K. YouTube was the dominant channel, delivering substantial impressions each month.

Express VPN International Ltd.

ExpressVPN's digital presence is anchored by its website, expressvpn.com, and the ExpressVPN: Ultra Secure VPN app.

• Audience Trends: The website experienced a decrease in monthly visits over the quarter, falling from over 2.2M in February to about 1.5M in June. Monthly true audience numbers followed a similar downward trend, stabilizing around 400K.

• App Engagement: Monthly active app users declined steadily, ending at approximately 230K in June, suggesting a shift in user preference.

• Ad Spend & Channels: Minimal monthly ad spend was observed, with sporadic activity on Instagram, indicating a cautious advertising approach.

Avast

Avast's digital presence is driven by its website, avast.com, and the Avast Antivirus & Security app.

• Audience Trends: The website visits showed a steady decline from over 1.1M in February to around 800K in June. Monthly true audience numbers hovered around 280K, with a notable balance between web and app-only users.

• App Engagement: The app saw a slight increase in monthly active users, peaking at around 195K in April, before a modest decline.

• Ad Spend & Channels: Avast's monthly ad spending decreased significantly, with Facebook and Instagram as the primary channels, reflecting a strategic pullback from paid advertising.

Conclusion

The Antivirus & Security category in Canada remains competitive, with NordVPN, ExpressVPN, and Avast each showcasing unique strengths and challenges. Sensor Tower's unparalleled data insights, encompassing web, app, and advertising metrics, provide a comprehensive view of these brands' performances. This data not only highlights trends but also informs strategic decisions in a rapidly evolving digital environment.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.