Leading Brands in Canada's Business & Productivity Software Category: Q2 2024 Overview

Introduction

In the rapidly evolving landscape of business and productivity software, brands like Gmail, Google Workspace, and Microsoft 365 have established themselves as leaders in Canada. This article delves into their performance in Q2 2024, highlighting audience trends and engagement across websites and apps. Sensor Tower’s comprehensive data provides a unique cross-platform perspective, offering insights into user behavior through our Web Insights, App Performance Insights, and Pathmatics.

Gmail

Gmail’s digital presence is substantial, primarily through its website, mail.google.com, and the Gmail - Email by Google app.

• Audience Trends: The website saw a slight decrease in visits from 1.29B in January to 1.17B in June. Despite this, the unique visit count remained stable at around 9.5M monthly.

• App Engagement: The app maintained over 20M monthly active users, showing stable engagement across the quarter.

• Advertising: Gmail did not engage in advertising within the Business & Productivity Software category during this period.

Google Workspace

Google Workspace’s robust suite includes websites like calendar.google.com, docs.google.com, meet.google.com, and more, alongside apps like Google Calendar and Google Docs.

• Audience Trends:

  • calendar.google.com visits declined from 208M in January to 154M in June.

  • docs.google.com maintained high engagement with visits peaking at 808M in March.

  • meet.google.com saw a rise in visits, peaking at 819M in May.

• App Engagement:

  • Google Calendar app had stable monthly active users around 9M.

  • Google Docs app maintained over 4M monthly active users.

• Ad Spend & Channels: Google Workspace increased monthly ad spend in May and June, focusing on desktop video channels, achieving notable impressions.

Microsoft 365

Microsoft 365’s presence is marked by websites like forms.office.com, microsoft365.com, and apps such as Microsoft Word and Microsoft Teams.

• Audience Trends:

  • forms.office.com visits decreased from 17M in January to 12M in June.

  • office.com maintained high traffic with visits over 133M in June.

• App Engagement:

  • Microsoft Word app saw a gradual decline in monthly active users, ending Q2 with around 1.8M.

  • Microsoft Teams app remained strong with over 6.4M monthly active users by June.

• Ad Spend & Channels: Microsoft 365’s advertising efforts were significant, with fluctuating monthly spends across Facebook, LinkedIn, and other channels, achieving millions of impressions.

Conclusion

Gmail, Google Workspace, and Microsoft 365 continue to lead the Business & Productivity Software category in Canada, each with unique strengths across web and app platforms. Sensor Tower’s unparalleled data offerings provide critical insights into these brand performances, highlighting trends and engagement metrics essential for understanding the competitive landscape. Our comprehensive analytics empower decision-makers with the data-driven insights needed to navigate the evolving digital environment. For more in-depth analysis, explore our Sensor Tower products.