Leading Brands in Canada's Dining & Restaurants Category: Q2 2024 Insights

Introduction

As Canada's dining and restaurant industry continues to evolve, leading brands such as Tim Hortons, McDonald's, and Starbucks are making significant strides in their digital presence. Leveraging Sensor Tower's comprehensive data insights, we examine these brands' performance and trends across their websites and apps from Q1 to Q2 2024.

Tim Hortons

Tim Hortons maintains a robust digital presence through its website, timhortons.com, and its app, Tim Hortons.

• Audience Trends: The website saw fluctuations in visits, with numbers rising to over 4.9M in May before slightly dipping in June. The monthly true audience for Tim Hortons remained above 5.9M throughout Q2, with a notable peak in March.

• App Engagement: The Tim Hortons app experienced a strong start in Q1, with monthly active users reaching over 5.3M in March. The numbers stabilized above 5.1M in Q2, indicating consistent app engagement.

• Ad Spend & Channels: Advertising efforts peaked in April with monthly spending exceeding $3.2M, primarily through Facebook and Instagram, delivering substantial impressions across these platforms.

McDonald's

McDonald's engages its audience through mcdonalds.com and the McDonald's App.

• Audience Trends: The monthly true audience for McDonald's grew steadily, surpassing 4.8M by June. Website visits remained consistent, peaking at over 3.2M in May.

• App Engagement: The app saw growth in monthly active users, reaching approximately 4.3M in June, reflecting increased mobile interaction.

• Ad Spend & Channels: McDonald's advertising spend was robust, with a notable spike in March at around $3.1M. Facebook and TikTok were key channels, generating significant impressions.

Starbucks

Starbucks connects with its audience through starbucks.com and the Starbucks App.

• Audience Trends: Starbucks maintained a stable monthly true audience, hovering around 2.4M in Q2. Website visits were consistent, with a peak in May at nearly 2.9M.

• App Engagement: The app's monthly active users peaked at over 2.2M in May, indicating strong engagement and loyalty among users.

• Ad Spend & Channels: Starbucks increased its monthly ad spend in April, reaching over $1.4M with a strong presence on Instagram and Facebook, delivering substantial impressions.

Conclusion

The Q2 2024 data reveals that Tim Hortons, McDonald's, and Starbucks are effectively leveraging digital platforms to engage with their audiences. Sensor Tower's unparalleled data insights provide critical visibility into these trends, offering a comprehensive understanding of cross-platform user behavior. As the dining and restaurant category continues to grow, these brands demonstrate the power of strategic digital engagement supported by robust analytics.

For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.