Leading Brands in Canada's Experiences & Events Category: Q2 2024 Analysis

In the dynamic landscape of Canada's Experiences & Events category, several brands have established themselves as leaders. This article delves into the performance of Ticketmaster, Eventbrite, and SeatGeek, Inc. from Q1 to Q2 2024, highlighting their audience trends, app engagement, and advertising efforts. Sensor Tower's comprehensive data provides a unique insight into these cross-platform user behaviors.

Ticketmaster

Ticketmaster's digital presence is robust, with its website, ticketmaster.com, and the Ticketmaster－Buy, Sell Tickets app.

• Audience Trends: From Q1 to Q2 2024, ticketmaster.com maintained a stable monthly true audience above 4.3M. The website consistently saw monthly visits exceeding 26M, with a notable spike in March. The web audience dominated over app-only visitors, indicating a preference for desktop usage.

• App Engagement: The app's monthly active users remained strong, ranging from 1.1M to 1.7M throughout the period, showing steady interest in mobile ticketing.

• Ad Spend & Channels: Ticketmaster's monthly advertising expenditure decreased from over $660K in January to around $190K in June. Facebook and Instagram were the primary channels, delivering significant impressions, while OTT channels like YouTube also played a role.

Eventbrite

Eventbrite's offerings are accessible via eventbrite.com and the Eventbrite app.

• Audience Trends: Eventbrite's website visits were stable, averaging around 12M monthly, with a slight dip in June. The monthly true audience remained above 2.1M, with a balanced mix of web and app users.

• App Engagement: The app saw growth in monthly active users, starting at 470K in January and reaching over 670K by June, reflecting a rising interest in mobile event management.

• Ad Spend & Channels: Eventbrite's monthly ad spend fluctuated, peaking in March at over $125K. Facebook and Instagram were key channels, with notable engagement on LinkedIn and Pinterest as well.

SeatGeek, Inc.

SeatGeek's digital footprint includes seatgeek.com and the SeatGeek - Buy Event Tickets app.

• Audience Trends: The website experienced a surge in visits in April, reaching over 2.3M. The monthly true audience saw a peak in June at approximately 240K, with a clear preference for web over app usage.

• App Engagement: The app's monthly active users were modest, fluctuating between 18K to 20K, indicating a niche but stable user base.

• Ad Spend & Channels: SeatGeek's monthly ad spend was minimal, with a peak in April at just over $3K. Instagram and YouTube were the primary channels for impressions.

Conclusion

The Experiences & Events category in Canada showcases diverse strategies and user preferences across leading brands. Ticketmaster, Eventbrite, and SeatGeek, Inc. demonstrate varied approaches in engaging their audiences through web and app platforms. Sensor Tower's unparalleled data capabilities provide these insights, offering a detailed view of cross-platform user behavior. For more in-depth analysis, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics offerings.