Leading Food Delivery Brands in Canada: Q2 2024 Insights

In the bustling food delivery landscape of Canada, three major brands stand out: UberEATS, DoorDash, and SkipTheDishes. This article examines their performance from Q1 to Q2 2024, drawing on comprehensive data from Sensor Tower.

UberEATS: A Digital Powerhouse

UberEATS maintains a robust digital presence through its website, ubereats.com, and the Uber Eats: Food Delivery app.

• Audience Trends:

  • The website saw a peak in visits in March with over 20M visits, stabilizing at around 17M by June.

  • Monthly true audience remained stable above 5.5M throughout Q2, with a notable balance between app and web-only visitors.

• App Engagement:

  • The app consistently attracted over 4.6M monthly active users, demonstrating strong mobile engagement.

• Ad Spend & Channels:

  • UberEATS's monthly ad spend peaked at over $1.2M in May, with significant impressions across platforms like TikTok and Instagram.

DoorDash: Expanding Reach

DoorDash leverages its website, doordash.com, and the DoorDash - Food Delivery app to reach customers.

• Audience Trends:

  • Website visits fluctuated, peaking above 14M in February and experiencing a dip in May.

  • Monthly true audience numbers hovered around 3.7M, with app-only visitors leading the count.

• App Engagement:

  • Monthly active users decreased slightly from 3.1M in January to just under 3M by June.

• Ad Spend & Channels:

  • DoorDash's monthly ad spend was highest in January at over $1.3M, with substantial impressions on platforms like YouTube and Snapchat.

SkipTheDishes: A Consistent Performer

SkipTheDishes operates through its website, skipthedishes.com, and the Just Eat Takeaway.com app.

• Audience Trends:

  • Website visits spiked in March with over 12M visits, dropping to 10M by June.

  • Monthly true audience remained around 3.7M, with a slightly higher web-only visitor count.

• App Engagement:

  • The app maintained a steady monthly active user base, hovering around 2.7M active users.

• Ad Spend & Channels:

  • Highest monthly ad spend was recorded in April at over $1.8M, with massive impressions on Instagram and Facebook.

Conclusion

The Canadian food delivery market is dominated by UberEATS, DoorDash, and SkipTheDishes, each demonstrating unique strengths across web and app platforms. Sensor Tower's comprehensive data insights, including Web Insights, App Performance Insights, and Pathmatics, provide unparalleled visibility into these brands' performance and strategies. Decision-makers can leverage these insights to drive informed strategies and capture market opportunities. Sensor Tower remains committed to delivering data that empowers strategic decisions in the competitive food delivery landscape.