Leading Food Delivery Services in Canada: Q2 2024 Performance Overview

Introduction

In the bustling world of food delivery services, several brands have emerged as leaders in Canada, consistently drawing large monthly audiences across their digital platforms. This article delves into the performance of DoorDash, UberEATS, and SkipTheDishes from Q1 to Q2 2024, highlighting trends in monthly deduplicated audiences, website and app engagement, and advertising efforts. Sensor Tower’s comprehensive data offers unparalleled insights into these brands' cross-platform strategies, showcasing the value of our Web Insights, App Performance Insights, and Pathmatics offerings.

DoorDash for Customers

DoorDash's digital footprint is robust, with a strong presence on doordash.com and order.online, along with the DoorDash - Food Delivery app.

• Audience Trends: From Q1 to Q2 2024, doordash.com maintained a stable monthly audience, with unique visits peaking at over 1.3M in February. Order.online showed consistent engagement, with unique visits hovering around 330K to 350K. The true monthly audience across platforms remained above 3.4M.

• App Engagement: The DoorDash app saw slight fluctuations in monthly active users, averaging around 3M.

• Ad Spend & Channels: DoorDash's monthly advertising expenditure decreased from over $1.3M in January to about $692K in June, with significant impressions from YouTube and TikTok channels.

UberEATS for Customers

UberEATS showcases its offerings through ubereats.com and the Uber Eats: Food Delivery app.

• Audience Trends: Ubereats.com experienced a notable increase in monthly unique visits, rising from 1.3M in January to over 1.4M by June. The true monthly audience consistently exceeded 5.4M, indicating strong cross-platform engagement.

• App Engagement: The app's monthly active users remained strong, reaching over 6M by June, reflecting its dominant mobile presence.

• Ad Spend & Channels: UberEATS increased its monthly ad spend from $487K in January to over $1.2M in May, utilizing Instagram and TikTok for high impressions.

SkipTheDishes

SkipTheDishes operates through skipthedishes.com and the Just Eat Takeaway.com app.

• Audience Trends: The website's monthly unique visits were stable, with a peak of over 1.1M in March. The true monthly audience consistently hovered around 3.5M.

• App Engagement: The app maintained approximately 600K monthly active users, indicating steady engagement.

• Ad Spend & Channels: SkipTheDishes significantly ramped up its monthly ad spending, peaking at over $1.8M in April, with Instagram and YouTube being key channels for impressions.

Conclusion

The food delivery landscape in Canada continues to thrive, with DoorDash, UberEATS, and SkipTheDishes leading the charge. Sensor Tower’s comprehensive data provides crucial insights into these brands' strategies, highlighting the importance of a balanced approach across web, app, and advertising platforms. Our unique ability to cross-reference this data offers an unparalleled view of the competitive landscape, empowering businesses to make informed decisions.

For more detailed insights, explore our Web Insights, App Performance Insights, and Pathmatics offerings.