Top Investing & Financial Management Brands in Canada: Q2 2024 Insights

As the financial technology landscape continues to evolve, key players like Questrade, Crypto.com, and Coinbase have positioned themselves as leaders in Canada’s Investing & Financial Management category. This article delves into their performance from Q1 to Q2 2024, highlighting trends and insights drawn from Sensor Tower’s comprehensive data offerings.

Questrade, Inc.

Questrade is renowned for its innovative trading platforms and competitive pricing, maintaining a strong digital presence through its website, questrade.com, and its app, QuestMobile: Invest & Trade.

• Audience Trends: Over the two quarters, questrade.com experienced a gradual decline in visits, from over 23M in January to around 16M in June. The monthly true audience remained consistently above 800K, with a noticeable shift towards app engagement.

• App Engagement: The QuestMobile app saw a steady increase in monthly active users, peaking at nearly 380K in June, indicating a growing preference for mobile trading.

• Ad Spend & Channels: Questrade's monthly advertising spend fluctuated, with significant investments in TikTok and Instagram. Total spend peaked at approximately $870K in February, delivering over 230M impressions across various channels.

Crypto.com

Crypto.com leverages both its website, crypto.com, and its app, Crypto.com: Buy Bitcoin & CRO, to capture a diverse audience interested in cryptocurrency trading.

• Audience Trends: The website saw a spike in March with visits reaching over 2.6M. The monthly true audience surpassed 800K during the same month, driven by both web and app users.

• App Engagement: The app’s monthly active user base surged to nearly 660K in March, reflecting heightened interest in cryptocurrency trading.

• Ad Spend & Channels: Crypto.com significantly increased its monthly ad spend in March to over $1.4M, utilizing Facebook and Instagram to reach extensive audiences with over 400M impressions.

Coinbase, Inc.

Coinbase operates through its website, coinbase.com, and app, Coinbase: Buy BTC, ETH, SOL, providing users with a trusted platform for buying and selling cryptocurrencies.

• Audience Trends: Coinbase.com experienced a notable peak in March, with visits soaring above 7M. The monthly true audience exceeded 700K, highlighting a robust online presence.

• App Engagement: The app saw monthly active users increase to over 360K in March, showcasing a consistent user engagement pattern.

• Ad Spend & Channels: Advertising efforts intensified in June with monthly spending reaching approximately $95K, focusing on TikTok and Facebook, which contributed to over 26M impressions.

Conclusion

In Q2 2024, Questrade, Crypto.com, and Coinbase demonstrated distinct strengths across digital platforms, with varying trends in web and app engagement. Sensor Tower’s unique ability to cross-reference web, app, and advertising data provides unparalleled insights into these brands’ strategies and user behaviors. For more detailed insights, Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics offer extensive data analysis capabilities.