Leading Brands in CA's Investing & Financial Management Sector: Q2 2024 Analysis

Introduction

In the dynamic world of investing and financial management, several brands have emerged as leaders in Canada, boasting impressive monthly deduplicated audiences across their websites and apps. This article analyzes the performance of Questrade, Crypto.com, and Coinbase from Q1 to Q2 2024, using data provided by Sensor Tower. With insights into web, app, and advertising performance, Sensor Tower offers unparalleled data critical for understanding cross-platform user behavior.

Questrade, Inc.

Questrade, Inc. maintains a robust digital presence through its website, questrade.com, and its app, QuestMobile: Invest & Trade.

• Audience Trends: The monthly deduplicated audience for Questrade remained stable above 1.1M throughout Q2 2024. Web-only visitors consistently outnumbered app-only visitors, with a notable peak in web visits at 2.1M in April.

• App Engagement: The QuestMobile app saw a steady increase in monthly active users, reaching over 240K by June, indicating a growing preference for mobile trading.

• Ad Spend & Channels: Questrade’s monthly ad spend fluctuated, peaking in February at over $860K with significant impressions on platforms like TikTok and Instagram. Desktop video saw a surge in June with impressions exceeding 3.9M.

Crypto.com

Crypto.com leverages its website, crypto.com, and its app, Crypto.com - Buy BTC, CRO, XRP, to engage users.

• Audience Trends: Crypto.com experienced a significant increase in its monthly deduplicated audience, peaking in March at over 820K. This was driven by a surge in both web and app visitors.

• App Engagement: The app’s monthly active users peaked in March at approximately 140K, reflecting heightened interest during this period.

• Ad Spend & Channels: March was a high-spend month with monthly ad expenditures surpassing $1.4M, primarily on Facebook and Instagram, generating substantial impressions across these platforms.

Coinbase, Inc.

Coinbase, Inc. operates through its website, coinbase.com, and its app, Coinbase: Buy BTC, ETH, SOL.

• Audience Trends: Coinbase’s monthly deduplicated audience saw an increase in March, reaching nearly 700K. The website consistently attracted more unique visits than the app.

• App Engagement: The app’s monthly active user base peaked in March at over 200K, aligning with the website’s increased traffic.

• Ad Spend & Channels: Ad spending rose significantly in June, reaching nearly $95K, with TikTok and Facebook being key channels for impressions.

Conclusion

The Investing & Financial Management category in Canada remains vibrant and competitive, with Questrade, Crypto.com, and Coinbase leading the charge. Sensor Tower’s comprehensive data enables a nuanced understanding of these brands’ performances across platforms, highlighting the importance of cross-referencing web, app, and advertising metrics for strategic insights. For more detailed data, explore Sensor Tower’s Web Insights, App Performance Insights, and Pathmatics.