Leading Pet Supply Brands in Canada: Q2 2024 Insights

In the bustling world of pet supplies, several brands have emerged as leaders in Canada, each showcasing unique strengths across their digital platforms. This article delves into the performance of PetSmart, Petfinder, and Chewy, Inc. during Q2 2024, highlighting their audience trends, app engagement, and advertising strategies. This analysis is powered by Sensor Tower's comprehensive data offerings, which provide unparalleled insights into cross-platform user behavior.

PetSmart

PetSmart's digital presence is multifaceted, featuring its website, petsmart.com, and the PetSmart app.

• Audience Trends: The website maintained a stable monthly performance, with visits hovering around 2.6M to 3M from Q1 to Q2. Monthly unique visits showed a slight dip in May but rebounded in June. Monthly true audience figures remained consistently above 400K throughout the quarter.

• App Engagement: The PetSmart app saw a steady increase in monthly active users, starting from 37K in January and reaching over 62K by June, indicating growing mobile engagement.

• Ad Spend & Channels: PetSmart's monthly advertising spend decreased from $574K in January to about $399K in June. Facebook was the dominant channel, delivering substantial impressions, followed by Instagram, which showed a consistent rise in monthly engagement.

Petfinder

Petfinder's digital footprint includes its website, petfinder.com, and the Petfinder - Adopt a Pet app.

• Audience Trends: The website experienced fluctuations, peaking at 3.9M visits in February before stabilizing around 2.5M in June. The monthly true audience remained above 160K throughout the quarter, with web-only visitors making up the majority.

• App Engagement: The app maintained a stable monthly active user base, with active users consistently around 2.4K.

• Ad Spend & Channels: Petfinder did not record any monthly advertising spend during this period, indicating a focus on organic growth.

Chewy, Inc.

Chewy's online presence features its website, chewy.com, and the Chewy - Pet Care & Pharmacy app.

• Audience Trends: The website visits ranged from 1M to 1.7M, with monthly unique visits experiencing a dip in April but quickly recovering by June. Monthly true audience figures ranged from 170K to 220K, with a notable increase in web-only visitors.

• App Engagement: The Chewy app saw significant growth in monthly active users, starting at 1.4K in January and increasing to 3.4K by June.

• Ad Spend & Channels: Chewy's monthly ad spend surged from $202K in January to over $646K in June, with Facebook and Instagram as key channels. YouTube also saw increased monthly activity, contributing to a broader reach.

Conclusion

The Q2 2024 analysis of Canada's leading pet supply brands reveals distinct strategies and engagements across digital platforms. PetSmart and Chewy leveraged advertising to enhance visibility, while Petfinder focused on organic growth. Sensor Tower's comprehensive data continues to provide critical insights, enabling brands to understand cross-platform dynamics and optimize their strategies effectively. For more detailed insights, explore Sensor Tower's Web Insights, App Performance Insights, and Pathmatics.