Leading Telecom Brands in Canada: Q2 2024 Insights

Introduction

As the telecom industry in Canada continues to evolve, leading brands such as TELUS Personal, Rogers Sports & Media, and Rogers Personal have distinguished themselves with significant digital presence across websites and applications. Utilizing Sensor Tower's comprehensive data offerings, including Web Insights, App Performance Insights, and Pathmatics, this article delves into the performance and trends of these brands from Q1 to Q2 2024.

TELUS Personal

TELUS Personal's digital ecosystem consists of its website, telus.com, and the My TELUS app.

• Audience Trends: TELUS's monthly true audience saw a steady increase, peaking at 2.5M in April. The website consistently attracted over 2M unique visitors monthly, with visits per unique visitor ranging from 7 to 11.

• App Engagement: The My TELUS app maintained a stable monthly active user base, with active users exceeding 820K by June.

• Ad Spend & Channels: Monthly ad spend varied, with a notable spike in June reaching over $750K, primarily focused on Facebook and YouTube channels.

Rogers Sports & Media

Rogers Sports & Media encompasses the websites sportsnet.ca and sportsnetplus.ca, along with the Sportsnet app.

• Audience Trends: The monthly true audience grew significantly, surpassing 2.1M in June. Visits on sportsnet.ca showed a strong upward trend, with unique visitors reaching 1.8M.

• App Engagement: The Sportsnet app saw a rise in monthly active users, climbing to over 740K by the end of Q2.

• Ad Spend & Channels: Monthly advertising expenditure peaked in April and May, each exceeding $1.4M, with a focus on Facebook and Instagram.

Rogers Personal

Rogers Personal's digital platforms include rogers.com and the MyRogers - Manage your account app.

• Audience Trends: The monthly true audience remained stable, with a slight decrease in June to around 2.1M. Website visits showed a consistent pattern, with visits per unique visitor peaking at 10.

• App Engagement: Monthly active users of the MyRogers app experienced a gradual decline, ending Q2 with approximately 710K users.

• Ad Spend & Channels: After a high spend in early months, monthly ad expenditures decreased, stabilizing around $650K in June, with significant activity on Facebook and YouTube.

Conclusion

The telecom sector in Canada continues to be driven by robust digital engagement, with TELUS Personal, Rogers Sports & Media, and Rogers Personal setting the pace. Sensor Tower's unique ability to cross-reference web, app, and advertising data provides an unparalleled view into these brands' strategies and performance, offering critical insights into cross-platform user behavior. For decision-makers, leveraging Sensor Tower's analytics can unlock strategic advantages in an increasingly competitive landscape.